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Ladbrokes Sports Review - 8.4/10by Gambling.com™
Ladbrokes are a sports betting giant in the UK. They operate more than 2,200 betting shops in the high street and have a big reputation for sports betting worldwide. Known as ‘The Magic Sign’, they have looked to translate their retail strength in the online marketplace with a full range of cross promotional offers. Their ‘Odds On’ reward card allows both players bets placed online and in a Ladbrokes betting shop to count towards a player’s reward scheme.
Ladbrokes is licensed in Gibraltar and uses Betgenius, Boolabus, ISWI and Openbet to deliver its sports betting platform.
Site Layout & User Experience
The ease of use and impressively intuitive nature of Ladbrokes sportsbook is perhaps of no surprise considering their resources and standing in the industry.
There is a focus on using all available space above the fold of the homepage to promote as many upcoming betting opportunities as possible. Marketing banners are narrowed accordingly to give more prominence to in-running opportunities available at an instant.
Ladbrokes Mobile is heavily promoted across the sportsbook. Android and iPad users can see how Ladbrokes slickly deploy campaigns for multiple sporting events, such as football, racing, darts and snooker.
The mobile solution allows Ladbrokes' sports betting customers to check their account balance, to receive race notifications, promotionss, loyalty rewards and mobile coupons which can be redeemed in any betting shop.
Their integrated ‘Odds on’ reward card is also a key asset to their online sportsbook. This is also linked to their mobile application where reward card holders are sent an average of one SMS per week, often encouraging them to visit the betting shops or website more frequently or stake on new or additional products in return for bonus vouchers.
Range of Betting Options
Ladbrokes offer a vast array of betting markets across over 30 sports. Most football matches screened live on TV can see up to 120 markets offered. There has been a change in Ladbrokes’ approach to liability through bets placed on their website. It is now possible to place bets online of significant size and exposure without being referred to a call centre trading manager.
Ladbrokes have also broadened the number of markets offered around events such as reality shows and general elections.
Ladbrokes in-running portal offers live streaming of over 12,000 sporting events for their players each month. There is a general commitment to the in-running player across the website and this is also backed up by associated live data that helps the player put his bet into context.
New Ladbrokes players receive a free £10 in bets when they deposit and wager with at least £10 online.
Ladbrokes also runs a series of 'quick fire' bonus offers associated with major sports events as well as a series of cashback offers. An excellent "bet a tenner, get a free twenty pound bet" offer will also run throughout this football season.
Support is available 24/7 with players having the option of using email, phone or the Live Chat feature to be put through to the support team directly.
Ladbrokes have a deserved reputation for being the leaders in player support across the industry. Major disputes are normally dealt with within 24 hours and their staff are highly informed as to the nature of sports betting and the many variables involved.
Ladbrokes allow deposits in 16 currencies by Credit Cards, Debit Cards, PayPal, Neteller, ClickAndBuy, Ukash, Moneybookers, Western Union, bank transfer and cash at a Ladbrokes shop via your ‘Odds On’Reward card. Minimum deposits are £5 for debit cards and £10 for bank transfer.
Withdrawals are processed extremely fast with largeramounts often in your account the following day after the withdrawal request was made.
Ladbrokes Pros: Outstanding in-running portal with over 12,000 live streams each month. ‘Odds On’ reward scheme a real benefit to the online player who also likes to play in cash. Slick mobile integration.
Ladbrokes Cons: Sign Up promotion smaller than majority of betting operators. Relatively small incentives for the large online player in terms of shortage of reload promotions.