PartyGaming sign Tufnell

PartyGaming has hired former cricketer, turned TV presenter and reality TV star, Phil Tufnell as its first celebrity ambassador to help boost its Party Casino brand’s cross-gender appeal.

Tufnell, a former England cricketer and ‘King of the Jungle’ from ITV’s ‘I’m A Celebrity…Get Me Out Of Here!’ will front a television, press and outdoor campaign for PartyCasino.com that will highlight the range of casino games available on the site. The advertisements will be seen for the first time on Channel 4 in the UK during Celebrity Big Brother tonight.

Tufnell, known to many as ‘The Cat,’ said:

“I had a lot of fun making the ads. I’m hoping this is the start of a long relationship with PartyGaming. I have advertised PartyCasino.com but I am also a keen poker player so have huge interest in sister site PartyPoker.com.”

“I understand Shane Warne is Down Under playing in a big poker tournament at the moment, wish I was there to take him on! He may have been able to turn a ball further than me but I can certainly turn a card better and if I don’t at least I’ve got my own hair! Warney’s the only player who can lose his chips and his hair at the poker table!”

PartyPoker.com signed professional poker player Tony G last week and he is currently Down Under seeking out Warne and looking to give him a present from Phil Tufnell.