Parlay announce three-way deal

Parlay Entertainment Inc is pleased to announce a three-way relationship with Atacmedia and Beast Gaming, bringing innovative new solutions to the online gaming industry. Atacmedia is an audio-visual content specialist which develops new, innovative video-rich gambling and gaming content for broadcast, the Internet and mobile. Atacmedia has pioneered unique video streaming technology that is fully integrated into bingo software and replicates a player’s bingo hall experience.

Their ‘Live Presenter Bingo’ is offered in both 90-number and 80-number formats and is hosted on Beast Gaming’s Alderney-licensed technology platform. As part of this new relationship, Beast Gaming will license and market Parlay’s Bingo and side game products through Parlay’s managed services offering, Parlay Game Services (PGS), across a current client base of 15 gaming marketing partners that run within their European bingo network.

“We are delighted to be developing a close partnership with Parlay, who are without question one of the most respected and innovative technology companies in the online gaming industry,” said Simon Hannah, Partner in Atacmedia.

 “This new relationship means we can offer all online partners our innovative Live Presenter Bingo product combined with flash bingo and side game products as well. It’s a unique proposition.”

“The flexibility of our new managed services platform continues to deliver real business solutions and value to our partners,” said Perry Malone, CTO & Co-Founder of Parlay. “The PGS hosted products will seamlessly extend Atacmedia’s impressive service offering.” This new tri-party relationship will also see the launch of Atacmedia’s ’Live Presenter Bingo’ services on Parlay’s PGS network.

“Atacmedia’s live caller games are a lot of fun to watch,” continued Mr. Malone. “With the addition of a live bingo option, Parlay can further expand the services offered to our PGS network partners and give players more product selection and value.”

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo( ) patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world's best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.