CrownBet Sports started life out as BetEasy but that changed when Australia's heralded Crown Resorts acquired a majority ownership in the online betting site back in 2014. BetEasy was re-branded as CrownBet and has rapidly become a cutting-edge force among the top Australian online bookmaking sites.
CrownBet quickly established its ambitions by signing an exclusive deal with the Australian Football League (AFL). The deal gives CrownBet rights to screen live games for bettors. CrownBet's goal is to become the leading online bookie in Australia thanks to escalating levels of innovation, quality service and betting options!
Obviously, an Australian gambling operator is going to concentrate heavily on sports betting but what sports and other markets in particular gain the most coverage at CrownBet? Well thanks to their close partnership with the AFL, Aussie rules football betting gets a massive amount of odds and promotional coverage.
The other popular sports in Australia and around the Pacific also get plenty of coverage including all kinds of rugby and cricket. More obscure market coverage also exists in the form of political, financial and even basketball betting. Overall, CrownBet does all it can, in terms of producing content, for an online betting site.
Australian regulations have limited the types of gambling operators and online sites can offer to Aussies, so it's no surprise CrownBet only offers online sports betting. Casino gaming and poker are banned in Australia so even the biggest gambling brands in Australia can't expand outside bookmaking.
Thankfully, all the most cutting edge bookmakers in Australia have been finding unique ways to provide additional content and useful features to the betting experience now that it's the sole gambling experience available to Aussies. With live betting off the table too, betting sites like CrownBet get creative with their innovative products.
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