Ladbrokes Backs Tasmanian Horse Racing With Three-Year Deal

Ladbrokes Backs Tasmanian Horse Racing With Three-Year Deal

Tasmania Racing has signed a major three-year deal with Ladbrokes Australia, that will give the bookmaker naming rights to three of the island's four courses.

From August 1, Elwick, Mowbray and Spreyton racecourses, also known as Hobart, Launceston and Devonport, will become Ladbrokes Park Elwick, Ladbrokes Racing Centre Mowbray and Ladbrokes All Weather Spreyton.

The online betting provider will also become the lead sponsor of the A$3.7million Tasmanian Summer Racing Carnival, which stars the Devonport, Launceston and Hobart Cups.

This partnership with the Tasmania authority for greyhound, harness and thoroughbred racing, Tasracing, is penned to continue until 2022, opening up much-needed marketing funding.

Growth Expected

“Sponsorship revenue and the level of marketing support offered to clubs across all codes is set to increase significantly thanks to the Ladbrokes deal,” Tasracing chief executive Paul Eriksson said.

“The new partnership will assist Tasracing and clubs to continue pursuing growth in race day attendance, club membership, race horse and greyhound ownership and participation in racing.

“It also allows Tasracing to continue to broaden its promotion of Tasmanian racing to the national market thanks to Ladbrokes extensive customer-base and marketing investment.”

Ladbrokes Australia already partner heavily with mainland tracks Melbourn and Moonee Valley, as well as numerous greyhound clubs in New South Wales.

The move to add Tasmania to their portfolio is a natural expansion, and Ladbrokes Australia chief executive Jason Scott was quick to praise Eriksson's team.

“The chance to partner with greyhounds, harness and thoroughbreds for at least the next three years in the progressive Tasmanian market was simply too good to refuse," Scott said.

“Like Ladbrokes, Tasracing and its clubs have displayed a desire to think outside the square and to innovate and we look forward to partnering with them on their quest for growth."

Turnover Increase

That growth has already begun with Tasracing recording six-year highs on horse racing, greyhound and harness betting turnover last year, that amounted to a record A$576million - a 12 per cent increase.

Their premier yearling sale, the Tasmanian Magic Millions sold 96 lots for a total of A2.8million, representing a 21 per cent rise, with the median sale price of A$21,000 up 1,000 on 2017.

So healthy is Tasmania horse racing that it is presently responsible for the Group 1 Cox Plate favourite, Mystic Journey, who is $4.50 to emulate retired wondermare Winx in the 5million test.

Trained by Adam Trinder, the Australian Guineas and All-Star Mile Heroine is also high up in the Golden Eagle betting at $8.00.

Ladbrokes's partnership with Tasracing takes over from their expired three-year deal with Tabcorp Luxbet, a product Tabcorp have since dropped.