Online Betting

Betting News and Strategy Articles


Are Bookies Underestimating England in the Ashes First Test?
Are Bookies Underestimating England in the Ashes First Test?

One of cricket’s greatest rivalries resumes this week with the first Test of the Ashes, the biennial Test cricket series between England and Australia. With both teams tied on 32 wins each over the 13 ... Read More

Most Popular Sports Franchise in the US Joins eSports Boom
Most Popular Sports Franchise in the US Joins eSports Boom

The synergy between the worlds of sport, gambling and eSports took another step forward recently when the New York Yankees announced a move into the competitive gaming industry, a deal that sees the b ... Read More

Top Horses Experts are Backing at the Melbourne Cup 2017
Top Horses Experts are Backing at the Melbourne Cup 2017

The weather at the 2017 Melbourne Cup is expected to be less than sunny, though the real storm clouds have gathered above the stables of Harlem and Jon Snow. With the AU$6.25 million Emirates Melbourn ... Read More

Trump and Major US Leagues Support NJ Sports Betting Ban
Trump and Major US Leagues Support NJ Sports Betting Ban

As the state of New Jersey squares off with the Supreme Court over the legality of a sports betting ban, the 'Garden State' has met some push-back from not only the professional sports leagues, includ ... Read More

Betting Knowledge Articles


An Overview of Sports Betting Odds Formats
An Overview of Sports Betting Odds Formats

Understanding sports betting odds formats is the crucial first step to ensuring you get value for money when you bet. ... Read More

Effective Sports Betting Money Management
Effective Sports Betting Money Management

Money management, sometimes called bankroll management, is not, strictly speaking, a betting strategy. It's the cornerstone of every betting strategy. ... Read More

Arbitrage Betting Strategy Guide
Arbitrage Betting Strategy Guide

Arbitrage is simultaneously depicted as the holy grail of sports betting and a demanding, rigid financial tool. The truth, however, is much more interesting. ... Read More

Sports Betting Strategy: Accumulators
Sports Betting Strategy: Accumulators

Accumulators are incredibly popular across all sports and markets, but how much do you really understand about the tactics involved? ... Read More

Back-to-Lay Betting Strategy
Back-to-Lay Betting Strategy

While there is always an element of risk involved in betting, there are a number of strategies that you can employ to minimise the risk that you're exposed to, and even to guarantee yourself a profit. ... Read More

Lay Betting Strategy
Lay Betting Strategy

Lay betting is the process by which punters are given the opportunity to bet against a certain outcome. ... Read More


Popular Betting Events


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What Should You Know About Australian Online Betting?

Australian online betting is more than just having all the top events' odds at your fingertips, it's about finding creative ways to maximise enjoyment and profit from some of the greatest, most exciting and even the most obscure events from around the world. Most top Australian operators allow customers to bet on events on their mobile and tablet, as well as on desktop computers.

Mobile Australian betting can take the form of both apps and in-browser mobile betting. They generally have reduced graphics and/or functionality, so it's wise to see which mobile-responsive betting operator best matches your approach to online betting. Users may also want to consider how much data mobile gambling uses, particularly with limited data plans.

Is Betting Online Safe?

Online betting is extremely safe thanks to a wealth of laws and regulations as well as third party watchdog organizations fully dedicated to ensuring the safety of each online punter and advanced technology used to protect each online financial transaction. Punters embracing online betting should rest easy when it comes to safety concerns.

Is Online Betting Legal and Regulated?

Australian online betting is completely legal thanks to regulation by the government. Players can enjoy betting online without any fear of legal repercussions, which might sound like an obvious statement but when compared to the States, where almost all forms of online betting are forbidden, it's obvious why this must be stated clearly as to not confuse players not from there.

What Betting Events are Covered Online?

Online betting is generally divided into sections by sport, with additional areas for entertainment, political and specials betting. Within these you'll find individual events happening. Sports betting online is by far the most diverse in terms of market variety but some of the most popular events to bet on are entertainment or political based.

Most expert opinion and strategical advice will cover online sports betting due to its popularity in terms of number of punts like with football, rugby, or cricket betting but the volatility of specials betting can produce some generous odds and lucrative opportunities. Once you've picked your event to bet on you get to the heart of online betting: the betting markets.

What are Betting Markets?

Betting markets are a list of every outcome you can bet on in an event. Betting markets will generally include a minimum of the event winner, winning margin and handicap markets, plus accumulator (multiple outcome) options. Although each online betting hub will have its own range of specialist markets, for example goals scored or time of first goal, some may specialise in specific events, and offer particularly diverse markets for it.

What are 3 Types of Betting Odds Formats?

Odds represent the prices the makers will pay if your bet is successful, expressed as a proportion of your original stake. They're generally displayed in one of three formats:

  1. Fractional Odds

    These show your potential winnings as a fraction of your original stake, which means you divide the numbers displayed and multiply the result by your stake to determine your winnings. So a bet of £10 at odds of 2/1 would be calculated as: 2 divided by 1 = 2, 2 x 10 = 20. That's a win of £20, plus your initial stake of £10, making a total return of £30.

  2. Decimal Odds

    These represent the multiple of your stake that's returned in the event of a successful bet, including your initial stake. So if you made a successful bet of £10 at odds of 1.5, you'd get 1.5 x £10 = £15. Decimal odds of 1.5 are equivalent to fractional odds of 1/2.

  3. American Odds

    These odds are totally different, and can be negative or positive. Negative numbers indicate how much you must bet to win $100 (or £100, €100 etc), so odds of -140 mean you must bet $140 to win $100. Positive numbers indicate how much you'd win from a $100 bet. So odds of +160 would mean a win of $160. To work out how much you'd win on a different bet amount, you just have to scale the figure up or down proportionally. So a £1 bet at 140 would win £1.40.

How Do They Price Betting Odds?

Online betting's core is a large number of odds compilers, whose job is to price up markets and create odds for the events. You might think that this involves a lot of work predicting likely outcomes, but the key job for these teams is to make sure that there's a roughly even number of bets for and against a certain outcome – the idea being that they don't lose too much money if punters successfully pick a winner.

This means that the betting odds on show aren't actually a reflection of the likelihood of something happening, but rather a reflection of where people are betting. Online betting also typically includes loyalty and bonus offers to encourage a consistent flow of cash from customers. This helps keep the numbers steady, but can also give savvy punters free bets, cashback and money back offers that help with strategies such as hedging and arbitrage.

What are the Major Differences Between Betting Online vs Betting in the Shops?

There are a wealth of advantages to betting online when compared to betting in the shops. Sure, everyone enjoys the nostalgia of walking into a shop and placing a bet but the technological advantages of betting online can't be ignored. Online betting affords players the opportunity of in-play betting and cashing out early as well as betting on the exchanges, opportunities not afforded when betting in a shop.

Online betting exchanges operate a little differently than typical betting in the shop; instead of holding the cash to bet against customers themselves, online betting exchanges act like a financial market in which punters bet both for and against an event outcome. Most betting shops will not offer exchanges so players must turn to online betting.

Sometimes called live betting or in-running betting, in-play betting is the practice of betting on an event while it's underway. Unless you're watching the game from the betting shop, players can really only effectively capitalize on in-play betting odds by betting online or through betting apps.

The best online betting hubs will accompany events with statistics and live streams to enhance the experience, and empower players to make bets on a wide range of markets. Meanwhile, odds are updated moment-by-moment as the event progresses meaning online punters can sometimes cash out early allowing players to withdraw (or cash out) their bet for a fixed sum, if they believe that the bet is likely to fail later in the event, or if they've given up on it and want to claw back losses.

Betting News and Strategy Articles


Expert Tips for Betting on NFL Games Played Outside the US
Expert Tips for Betting on NFL Games Played Outside the US

The National Football League, better known as the NFL, has ramped up their efforts the past few years to expand their support outside of their home in the US. Thanks to the NFL International Series, r ... Read More

The Drop Zone Launched at DraftKings as They Eye Ireland
The Drop Zone Launched at DraftKings as They Eye Ireland

American fantasy sports site DraftKings is crossing the pond for its latest venture. Titled ‘The Drop Zone,’ this new fantasy football league game works in a similar fashion to the English Premiership ... Read More

Live League of Legends Betting Odds Thanks to Betradar
Live League of Legends Betting Odds Thanks to Betradar

This month, sports and betting data provider Betradar expanded its online betting software to include the video game League of Legends, offering live odds on matches for the popular eSports title! ... Read More

Rugby Challenge Cup and Ball Street Sign Ladbrokes Deals
Rugby Challenge Cup and Ball Street Sign Ladbrokes Deals

UK betting giant Ladbrokes recently confirmed it will be the title sponsor of the Rugby League Ladbrokes Challenge Cup for one more season at least. Ladbrokes has also gone into partnership with the B ... Read More

Ultimate Guide to the Best Bets and Odds of NFL Season 2017
Ultimate Guide to the Best Bets and Odds of NFL Season 2017

The NFL has grown in global coverage over the past decade, giving punters more in the way of betting interest and ammunition when it comes to placing value bets. With the 2017/18 NFL season kicking of ... Read More

Top Irish Bookmaker Pays Out Early on Mayweather Victory
Top Irish Bookmaker Pays Out Early on Mayweather Victory

The world only has to wait until Saturday to finally see Floyd Mayweather take on Conor McGregor following months of hype and build-up. But the lads at Paddy Power are so confident in the outcome of t ... Read More

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