Despite your best efforts to convince yourself otherwise, you love trash TV. But hey, that’s ok! We love trashy TV shows too - a bracket in which Love Island, ITV’s summer hit, certainly falls into. Rest assured we are not the only ones hooked - punters are starting to get in on the action too, with Love Island betting markets becoming more popular with each season.
The premise is relatively simple. A group of contestants live in isolation from the outside world in a villa on the island of Majorca, constantly under video surveillance in a similar fashion to shows like Big Brother. While living in the villa the ‘Islanders’ must couple up with one another, regardless of whether it is for love, friendship or money. Over the duration of the season they can re-couple at various stages resulting in inevitable tension and petty arguments.
If an Islander remains single after a coupling they have to leave the island. During the final week of the program the public vote for the couple they think deserve to win the series. The winners take home £50,000, but only if both couples agree to split the pot. If one person opts to ‘steal’ the pot, they take home all of the cash, but if both decide to ‘steal’, they wind up with nothing. This is the driving force behind a lot of the drama towards the end of the series and makes for some excellent viewing on those long summer nights.