Football Betting Odds

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Football is a prime sport for betting: it’s unpredictable, fun and offers great returns on a vast number of bets. From 'full-time result' to 'correct score', 'first goal scorer' to 'Asian handicap', 'both teams to score' to the 'number of total goals', there’s a huge variety of match markets and in-play options to bet on.

Bookmakers are focused on giving the punter as many opportunities to bet as possible, and we see that in evidence with such diverse football betting markets as ‘first goal to be an own goal’, ‘who will register a clean sheet’ and ‘who will concede a penalty’.

Football Strategy Articles


Punters Looking for Value Hoping for a Draw Between Man City and West Ham

Last year, Man City met West Ham early in the Premier League season and the two clubs battled to a 2-2 draw. Shrewd punters are hoping for the same result this Sunday as Man City is a heavy favourite earning

Missing Stars Means Punters Should Consider Backing Underdog Watford Against Arsenal

This Saturday, a slow-starting Arsenal club look for their first win of the new EPL season against Watford. Traveling to Vicarage Road might be a tougher task for the Gunners than expected considering most of their stars are out for

Expect Goals Galore in Early Season Toss Up Between Tottenham and Liverpool

Picking an outright winner this early in the season, in a match between two of the top teams in the English Premier League, is truly a toss-up. Punters eyeing the Tottenham vs Liverpool match this Saturday need to look beyond

Back Bayern Munich to Kick-Off Bundeliga Campaign with Win Over Werder Bremen

This Friday, 26th August, reigning league champions Bayern Munich kick-off their 2016/2017 Bundeliga campaign at Allianz Arena against Werder Bremen. Based on the last 20 or so fixes between the two, it could potentially cost you big to not back

Best Bets of the Europa League 2016 Qualifying Playoffs

Kicking off this week is the second leg of the Europa League qualifying play-offs and despite the obscurity of some of the squads, there is a wealth of value within the markets. Here are the best bets of the Europa

Man City Heavy Betting Favourites in Champions League Qualifiers, Celtic Humbled as Underdogs

This Wednesday and Thursday, the Champions League Qualifiers are offering a wealth of betting value for all you interested punters. Man City is the premier name among the contenders but thanks to some generous odds, it's not Man City outright

Double Chance Market

If you try to navigate yourself around football betting markets it is difficult to know where to start. However, the markets themselves are pretty self-explanatory.

If you want to place a bet on, let’s say, Chelsea to beat West Ham but without there being the chance of a draw, then you can use the ‘draw no bet’ market. If you think that Chelsea will either win or draw at full-time then you can bet on the ‘double chance’ market, which gives you both options, although at a diminished price.

Win to Nil Market

If you feel that Chelsea are going to win without their opposition scoring, then the best market to use is the ‘win to nil’ market, which allows you to bet on Chelsea not conceding a goal.

Predicting the correct score is a very popular market among punters, too; as its name suggests, you are required to guess the correct score at the end of the match. The odds for this market are usually very good, because predicting the outcome is almost pure guesswork.

Scorer Markets

Predicting the first goal scorer can be equally difficult, seeing as there will be a chance of any one of eight or nine players likely to get on the score sheet. Of course, theoretically, any one of twenty-two players can score, but there is less chance of a defender scoring than a forward, for example.

This, along with ‘anytime scorer’, ‘first to score for their team’, ‘last goal scorer’, and ‘first to score two or more goals’ each follow the same pattern: odds are offered by bookmakers for each respective outcome and you simply bet on whichever development you think will happen.

Alternative Markets

Other popular football markets offered by the majority of bookmakers include ‘scorecasts’, where you are required to guess the first goal scorer coupled with the correct score of the game – a market that can result in a huge profit if you are able to predict correctly.

These days, bookmakers even give you the option of the 'corners' markets - guessing how many corners you think one team will win - or the 'cards' markets - how many red or yellow cards a team may incur - though these markets don’t always offer very good odds.

Accumulators Market

So where can the best value be found? Accumulators are highly favoured in football betting – by combining three or four teams on a bet to win, odds of around 50/1 can be achieved. Even teams that are expected to win the match will sometimes have an off day, though, so picking seven teams and backing the bet as a 5/6-fold can provide a healthy cushion.

Accumulators are popular for 'full-time results', 'both teams to score', as well as 'under/over' markets. For the latter pair, previous meetings and form are often the best indicator as to whether matches will produce goals or not.

Full-Time Result Market

In terms of backing a full-time result, if you wish to plump for a winner, odds on away wins are typically better than home wins. If an accumulator of 3-5 away wins comes good, a healthy profit is inevitable. Backing big clubs away from home is often worthwhile, with odds of around evens usually available; although away wins are rarer, big clubs will win games regardless of the venue.

For example, Arsenal were 4/5 to win at West Brom in November 2014 with Winner Sports, while Manchester City were 6/5 with Coral Sports to beat Southampton at St Mary’s. Odds for draws are always reasonable, mainly because punters like backing winners, not draws. Generally, a draw double will give odds of around 10/1.

To Win Market

When backing a team to win, specify how to they might clinch it to add a bit of extra value to the market. Backing a team to either 'win to nil', or 'to win with both teams to score' brings significantly better odds than a simple 'full-time result' outcome.

Despite both teams’ recent defensive frailties, Crystal Palace to beat Liverpool in November 2014 with a 'both teams to score' bet was a lengthy 7/1 with Bet365 Sports. Chelsea were also widely available at 2/5 to win away at Sunderland, but placed at 6/5 to 'win to nil'. This represented good value considering the huge gulf in class between two teams at opposite ends of the table.

Football betting, particularly in the top UK divisions, can be very unpredictable; anyone can beat anyone. Burnley’s win at Stoke or West Ham’s victory against Manchester City are recent examples. Leagues like La Liga or the Bundesliga are generally more foreseeable, particularly where the big clubs are concerned. Teams like Bayern and Real Madrid can often be counted on to win the majority of their games.

Football Strategy Articles


Should You Consider the Asian Handicap Market for Real Madrid vs Real Sociedad?

Backing the favourites in Real Madrid to win outright might not be your best strategy. Should punters be considering the +1 Asian Handicap market after the market hit 7 of the last 10 times the squads met? Check out all

What are the Best Bets for Man United vs Southampton?

This Friday, 19th August, José Mourinho’s Man United squad takes on an adjusting Southhampton squad lead by the recently named head coach, Claude Peul. If United's dismantling of Bournemouth is anything to go by, Southampton backers might want to consider

EPL 2016 Football Betting Preview: Arsenal vs Liverpool

The new Premier League season officially gets underway this weekend and opening fixtures don't get much bigger than Arsenal vs. Liverpool on 14th August.

William Hill Continues Rolling with Premier League Betting Partnerships, Signs Three Year Deal with Chelsea FC

Since handing over The FA betting partnership to Ladbrokes after a four year stint, William Hill has been on a tear, signing two Premier League clubs earlier this week before announcing a three year deal to be the official betting

William Hill Set to Become Official Betting Partner of Both the Premier League's Everton FC and Tottenham Hotspur FC

The world's leader in sports betting, William Hill is set to become the official betting partner of two of the Premier Leagues' top clubs, Everton FC and Tottenham Hotspur FC. The deal will see William Hill featured around the clubs'

Betfair Secures FC Barcelona Betting Partnership, Betway Lands 5 Bundesliga 2 Sponsorships

Spanish league champions FC Barcelona ink three-season sponsorship deal with Betfair while Betway secures sponsorship of five Bundesliga 2 clubs.

Euro 2016 Finals Betting Preview: Portugal vs France

The final of Euro 2016 is set and France will now have to take on Portugal in an effort to claim the championship trophy in front of their home crowd.

Euro 2016 Semi-Final Betting Preview: Germany vs France

No offense to Wales and Portugal, but this is the semi-final most neutral spectators want to see: this Thursday, 7 July, Germany must battle it out with host France for a place in Sunday’s European Championship Final.

Euro 2016 Semi-Final Betting Preview: Portugal vs Wales

Real Madrid Galácticos Cristiano Ronaldo and Gareth Bale will meet at the Stade de Lyon on Wednesday evening, ready to do battle over a place in the final as Portugal takes the pitch against Wales in the first semi-final of

Euro 2016 Weekly Bonus: A Final Flurry of Value in Week 5

Euro 2016 is racing towards a climax, but before the 10 July final plays out, there are still plenty of ways for you to boost your bankroll. From loss insurance to odds enhancers, the web's best bookmakers are dishing out

Euro 2016 Weekly Bonus: NetBet Easing Stress with Quarter-Final Offers

Euro 2016 has been quite low on the goal-scoring front, with under 2.5 goals being one of the safest bets. Generally, the defences have been tough to break down – even for the stronger teams. In week four’s quarter-final matches,

Euro 2016 Weekly Bonus: Boosting Your Profits in Week 3

Euro 2016 is well into its third week of action and with the competition starting to reach fever pitch, so too is the bonus activity at the top bookmaking sites.

Top Tips for Football Betting Success

Betting on football might be massively popular, but can you really make money out of it? Here are the top five tips on how to put together a strategy for football betting success.

Best Bonuses of Euro 2016: Find Extra Value this Summer

Euro 2016 is a time of plenty when it comes to online sports betting bonuses. With the industry's top bookmakers working hard to give you more value throughout the competition, picking through the myriad of offers isn't always easy.

Euro 2016 Weekly Bonus: Accumulator Fans Flocking to NetBet

The European Championships of 2016 are well and truly underway; with many bookmakers offering special bonuses and promotions targeted specifically at Euro 2016 betting markets, this is a fantastic time to enjoy a flutter or two on the continent’s premier

Hunting for the Best Bonuses of Euro 2016

During major tournaments like Euro 2016, there are plenty of opportunities to claim some big bonus offers. Right now, the biggest betting sites are sizing each other up to serve the most competitive deals. For football fans, now's the time

eSports and Football Collide: Man United and Valencia Among Top Clubs Interested in eSports Teams

eSports and football are headed for a massive collision expected to help push the former into the upper echelon of sports right along side the latter. Major football clubs around the world, including Manchester United and Valencia, are snatching up

The Best Euro 2016 Bets You Can Make

With Euro 2016 about to kick off, Gambling.com has scoured the various markets for the tournament to find some of the best odds out there. The following article breaks down all the best bets a punter can enjoy during the

Euro 2016 Group Stage Betting Preview: England vs Wales

The second round of matches in group B of Euro 2016 brings together two fierce rivals who will meet for the first time in a major tournament: England and Wales. Can England secure qualification to the knockout phase of the

Euro 2016: What Do Past Championships Teach Us?

Knowledge of past European Championships will not guarantee winning bets, but what an awareness of the history of the tournament can do is better inform your betting decisions. It's worth considering the most successful countries, what's required to be the

Euro 2016: Top Players to Consider

From a betting perspective, it's the stars who offer some of the most interesting odds and options heading into the competition. Whether it's the players most likely to run off with the Golden Boot or a youngster capturing the eye

Inspired Rolls Out Virtual Football Across Coral's UK Betting Shops Just in Time for Euro 2016

As Euro 2016 commences, most major bookmakers are looking to grab the attention of the millions of punters waiting to place their bets. One major bookie thinking outside the box has decided to bring a little of the online gambling

Youth Takes Center Stage For England At Euro 2016

The Three Lions enter Euro 2016 as the youngest team in the tournament. Despite their youth, England blazed through qualifying, entering the competition as the only team that was victorious in every one of their Euro qualifiers. So what should

Euro 2016 Matches to Consider

With the tournament expanded to 24 teams, this year’s European Championships promises to be one of the best ever. Read on for Gambling.com's pick of the must-watch matches in the group stages.

Euro 2016 Weekly Bonus: NetBet Offers Fantastic Bonus Just in Time for Euro 2016

It was Coco Chanel who said that "the best things in life are free". This is definitely the case when it comes to sports betting, where a myriad of bookmakers are falling over themselves to offer lucrative bonuses and promotions

Euro 2016 Teams to Consider

Germany and Spain have won the most European Championships with three apiece, while France is next with two. At Euro 2016, these top teams will be the favourites for many, but it’s worth remembering that outsiders have won two of

Managing Your Euro 2016 Betting Budget: How to Get More for Less

UEFA Euro 2016 means crunching tackles, mazy runs, 40-yard screamers and some world-class betting to boot. If you're a football fan, Euro 2016 is the perfect time to ante-up. But like all periods of plenty in the betting world, you

Ladbrokes Set to Replace William Hill as Official Betting Partner of The FA

Starting August 1st, The Football Association (FA) will be sporting a new official betting partner as William Hill hands the reigns over to fellow industry giant Ladbrokes. The well established UK-based Ladbrokes will not only sponsor the English national team

Scottish League Cup Gets Format Revamp and New Sponsor in Betfred

The 71st Scottish League Cup will feature a new Group Stage format, an adjusted qualifying process as well as a brand new premier sponsor in Betfred, a world leader in online bookmaking.

Football Fan Banks £15k from £3 Bet on Leicester City Win

Leicester City's Premier League success might be the talk of the sports world, but the Foxes’ win hasn't left everyone with a smile on their face. Leicester City managed to defy the odds quite literally, leaving many of the UK's

Last Day of English Football Championship Season 2016 Betting Preview

The final round of action in the English Football Championship takes place this weekend and, with the title race still undecided, the bookies are currently doing their best to break down the top games. For anyone with an interest in

FA Cup Final 2016 Betting Preview: Crystal Palace vs Man United

The FA Cup, the most enthralling football competition in the world, is just one game away from its conclusion and already the bookmakers are offering odds on the finale. With Manchester United set to take on Crystal Palace, the pundits

Leicester City Wins EPL, Changes the Face of Betting Forever

Leicester City's historic EPL win despite starting the season at 5000/1 odds will change the betting landscape forever after resulting in some of the largest payouts in bookmaking history.

Betradar Ups the Ante with New Euro 2016 Data Hub

UEFA's European Championships - popularly known as Euro 2016 - is almost upon us, and to ensure their punters get access to the latest stats and results, Betradar has released a dedicated Live Sports Centre.

Ladbrokes Leads Euro 2016 Race, Signs Kamara and McCoist

With UEFA Euro 2016 almost upon us, Ladbrokes Sports has already gone on the attack with a new media campaign featuring football favourite Chris Kamara designed primarily to promote Ladbrokes' in-play betting services. Scripted by Ivor Baddiel and Phil Kerr,

Champions League Semi-Final 2016 Betting Preview: Bayern and Real Out In Front

The UEFA Champions League is inching closer to crowning a winner, and if you're one for following the odds then you've no doubt got your eyes on Bayern Munich and Real Madrid heading into the semi-finals. But don't forget, the

Greatest Cashout of All Time? Betfair Punter Proves Timing is Everything with £53,000 Win

Timing is everything in the sports betting world, and one Betfair Sports customer now knows the true value of making the perfect move at the perfect time after scooping £53,000. An unnamed punter at Betfair's online bookie recently executed what

FA Cup Semi-Finals 2016 Betting Preview: Everton vs Man United

Manchester United fans are currently enduring the longest trophy drought in recent memory while Everton fans' drought has been even longer. Both sides now have their best opportunity in years when they meet in their FA Cup semi-final on Saturday

William Hill Scottish Cup Semi-Finals 2016 Betting Preview

Scottish football fans will finally get to see their first Old Firm game in over a year this weekend, with Rangers meeting Celtic on Sunday for an undoubtedly exciting 2016 William Hill Scottish Cup Semi-Final encounter. Also playing at the

FA Cup Quarter Final 2016 Betting Preview: Everton vs Chelsea

The business end of the football season may be rapidly approaching, but some teams can still give their fans a reason to celebrate. For Everton and Chelsea, the FA Cup is a chance to please their fans – and the

Scottish League Cup 2016 Final Betting Preview: Hibernian vs Ross County

Hibernian and Ross County will meet at Hampden Park on Sunday 13th March for the Scottish League Cup 2016 Final. Ross County are yet to win the trophy, but after their impressive turn in the semi-final, that could all be

Capital One Cup 2016 Final Betting Preview: Man City vs Liverpool

Manchester City will play Liverpool in the Capital One Cup Final, and for the first time in years, there's a genuine case for either side to win.

Betway Bonanza Pays Out a Million to Kenyan Soccer Fans

After just four months of operating in Kenya, Betway has paid out over one million Kenyan Shillings to two lucky players.

Capital One Cup 2016 Betting Preview: Man City vs Everton

After Everton managed to recover from their inconsistent league form to beat Man City 2-1 in the Capital One Cup semi-final first leg earlier this month, everyone’s talking about the prospect of an all-Merseyside final against rivals Liverpool. First, though,

Match Betting Preview: Manchester United vs Chelsea - 28 December 2015

Manchester United and Chelsea are, of course, both titan teams to be reckoned with – but the fortunes of these two sides couldn’t be more different heading into this all-important Premier League festive fixture, taking place at Old Trafford on

Tottenham vs Chelsea Presents a Special Match for Mourinho

When the two sides last met, it was Tottenham on the back foot looking to avoid another season of mid-table mediocrity, but this year it will be Chelsea who head into their London derby as the underdogs.

2015 UEFA Supercup Betting Preview

The 2015 UEFA Super Cup takes place in Tbilisi on August 11th and this year's game is a particularly intriguing encounter: Barcelona against Sevilla. In a repeat of the 2006 Super Cup clash, Luis Enrique's Champions League winners will take

2015-16 English Premier League Betting Preview

The 2015-16 English Premier League (EPL) season gets underway on Saturday August 8th and football betting fans can hardly wait.

2015 Champions League Final Betting Preview

On 6th June 2015, Juventus meet Barcelona in Berlin to contest this year's thrilling Champions League.The game promises to be a gripping encounter between two continental giants who have won six European titles between them and boast some of the

2015 FA Cup Final Betting Preview

The FA Cup Final will bring the curtain down on another thrilling domestic season in English football this weekend, with Arsenal looking to engrave their name on the famous trophy for the second year running.

2015 FA Cup Quarter Final Betting Preview: The Sixth Round

With the competition reaching the quarter-final stage this weekend, the remaining eight teams left in the FA Cup are just 90 minutes from a trip to the home of football.

Sunday's Premier League Betting Preview

After a weekend off for the FA Cup, the Premier League resumes again on Saturday with four of the top five on the field.

Cambridgeshire Punter Nets £170k with £1 Accumulator Bet

A 33-year-old Cambridgeshire man is celebrating a fantastic accumulator win after a £1 bet returned a jaw-dropping £169,923 this week.

Punter Picks Up £92k for £2 Accumulator Bet

According to The Telegraph, last weekend the lucky 48-year-old Dean Clay managed to predict the results of a whopping 14 football games. The group risk account manager from Chandler’s Ford in Eastleigh took his chances with a £2 bet before

Big Team FA Cup Failures Reward Three Punters with Huge Wins

Many punters would resist the urge to bet against heavy-hitters like Man City and Chelsea, but the failure of those title-chasers to progress in the FA Cup saw at least three lucky punters win big on Cup accumulator bets this

14-Fold Accumulator Nets Punter £80k from £5 Bet

Last weekend one lucky Liverpool fan managed a near-impossible feat, by correctly predicted the results of 14 games across several leagues.

2015 Asian Football Confederation Cup Betting Preview

The 2015 Asian Football Confederation Cup represents one of the first major international football tournaments since the conclusion of the World Cup this past summer.

Odds on the Next Premier League Manager to Leave

The short-lived service of football managers at the highest level seems to be a trend in recent years. With the New Year approaching, it's remarkable that not one Premier League manager has resigned or been sacked.

Sports Student Continues Studies After Accumulator Bet Turns £5 into £50k

23-year-old heptathlete Karla Drew managed to transform a £5 accumulator bet into £50,054 when all ten of her results came up trumps. The lucky 100m hurdler, who beat odds of 10,000 to one, is also one of a number of

Football Betting Strategy: Goals Over/Under Market

In football betting, the goals over/under market all too often plays second fiddle to the showier correct score and goalscorer markets. Which is a shame, because it's a better option for cultivating regular returns, and a flexible way to control

 8 Essential Premier League Stats

The Premier League is fast-paced, frantic and seemingly unpredictable; in fact, it's the potential for shock results and explosive local derbies that contributes to its giant global fan base.

Football Betting Strategy: Mastering the Match Odds Accumulator

It's that time of year again. After a bit of a disappointing summer in Brazil, English football fans will be pleased to see the Premier League back in action.

Coral Unveils New Ante-Post Market for Outright League Winners

For football betting fans who have attentively followed the summer transfers and pre-season match results, Coral's new ante-post market for outright league winners could seriously pay off.

World Cup Prediction Nets Punter £83,000 from £100 Accumulator Bet

Now that the World Cup has officially ended, punters have turned to licking their wounds after a tournament full of unexpected upsets and savage humiliations. However, one lucky gambler is doing the exact opposite, having managed to predict that Germany

Punter Wins Over £18k from Ladbrokes £2 Free Bet

One lucky Ladbrokes Sports customer has managed to snag nearly £19,000 from a £2 Free Bet, in the bookmakers Result Rush coupon.

Football Betting Strategy: Arbitrage and Cashing Out at the World Cup

As the 2014 FIFA World Cup progresses, opportunities abound in the fluctuating prices of football betting markets. Find out how to make small, regular gains by engaging in arbitrage - comparing prices and capitalising on changes as the tournament develops.

Two Punters Win £800k between them on Football Accumulator Bets

The end of the football season often sees a flurry of big bets as punters try to cash in on the last vital games. While the final matches of the English Premier League were nothing to write home about, two

Match Betting Preview: Liverpool vs Chelsea - 27 April 2014

As the English Premier League title race edges ever closer to the finish line, it's Anfield that will once more be the focus for all football betting fans this Sunday.

Football Betting Strategy: International Tournament ‘Golden Boot’ Winners

One of the best things about major international football tournaments is that they provide astute betters with hundreds of mobile and in-play gambling opportunities.

Football Betting Strategy: Half Time/Full Time Betting

'Half time/full time' betting might seem a mere middle ground between outright winner and correct score markets, but football is a game of two halves. And there’s value in knowing what that really means.

Football Fans Cash in on Bumper Weekend

Coral Sports has revealed multiple wins over a bumper weekend for football betting, including a Scottish punter who managed to win an amazing £89,000 from just a £10 bet.

Football Betting Strategy: Scorecast and Wincast Markets

Scorecast and wincast are among the trickiest of all the football betting markets, but with the right research they can also land the biggest rewards.

Irish Punter Wins over €450,000 on Accumulator Bet

A lucky Irishman has bagged himself a late Christmas present this week, after his €20 accumulator bet came in to the tune of €451,082.47 during an exciting weekend of matches in English football. The lucrative thirteen game accumulator win means

Football Betting Strategy: Goal Markets

Whether you're betting on teams who score week in, week out or teams who pride themselves on their defensive prowess, there's always value to be found in the goal markets.

Punter Nets Almost €6000 on €5 Football Accumulator

A casual €5 accumulator bet has come up trumps for one lucky Irish gambler, netting the punter close to €6000 which will certainly be a welcome gift just weeks before Christmas.

Coral Customer Scores £100,000 from £1 Football Jackpot Bet

A lucky Londoner has managed to net himself a cool £100,000 this week, after placing a bet of just £1 using Coral’s Football Jackpot betting slip. The prosperous punter managed to predict which teams would win, lose and draw in

Football Betting Strategy: Hedging Your Bets

Hedging is a betting strategy applied by cautious punters across the board, from the world of finance to sports betting and even casino games. But the increasing volume and variety of cash back offers in football betting now means you

Football Betting Strategy: Corners Markets

When you're betting on football, corners may seem like one of the least dynamic markets available. In fact, it is a highly strategic market with interesting options available both pre-match and in-play.

Football Betting Strategy: Cards Markets

Betting on bookings is one of the most reliable, and frequently overlooked, of all football betting markets. While many dabblers will jump straight in with match predictions with only a team's reputation in mind, few will use that information to

Scottish Barmaid Nearly Clinches £1 Million on Football Bet

With the return of the English Premier League has come a return to football betting in Britain, yet the initial week’s games found an unlikely winner north of the border.

Football Betting Strategy: Accumulators

Football betting fans are always keen to make the most of an accumulator to boost their odds, but it’s important to remember that they come with an increased risk.

Football Betting Strategy: Both Teams to Score Market

Everyone enjoys a goal-fest when they settle down to watch Match of the Day, but picking and choosing which teams will run rampant and which will stand strong can be a rewarding tactic for football betting too.

Football Betting Strategy: League Top Scorer Market

With all the major European football leagues either poised to resume or already in full swing, now is the time to pick up some decent prices on the league top scorer markets.

Women's Football Betting Strategy

Although it doesn't enjoy the same scale of support, women's football follows the same rules, involves similar tactics and enjoys the same sense of fierce competition as its male dominated counterpart.

Football Betting Strategy: Time of First Goal Markets

With the football season currently in downtime, now is the perfect time to review your football betting strategy before the fun starts all over again in August. Outright betting can be interesting, but there are far more lucrative gains to

32red Signs Sponsorship Deal with Two League Teams

After ending its four-year deal with English Premier League soccer club Swansea Club last month, 32red signed on for a one-year sponsorship with Newport County and a two-year deal with Crawley Town.

Football Betting Strategy: 1x2 Betting

The most common form of football betting is fixed odds betting, also known as 1×2 betting.

Football Betting Strategy: Technical vs Value-Based Betting

There is no one “right” way to approach football betting. However, there tends to be two schools of thinking; those that follow the bookmakers and those who pursue a value based philosophy.

Football Betting Strategy: Secondary Markets Explained

These days, bookmakers are focused on giving the punter as many opportunities to bet as possible, and we see that in evidence with such diverse football betting markets as ‘first goal to be an own goal’, ‘who will register a

Football Betting Strategy: Betting English Premier League vs Less Popular Leagues

The English Premier League (EPL) is one of the most widely bet-upon leagues from any sport in the world. The level of analysis, television coverage and general media attention means that every weekend during the season there is a global

Football Betting Strategy: Common Pitfalls and Traps

Football betting, like any other form of sports betting, is rife with risk. Bookmakers wouldn’t be bookmakers if they didn’t have some sort of edge; as a punter, it’s important to try and minimise this advantage by avoiding some of

Football Betting Strategy: Transfer Specials

Towards the end of the football season, speculation regarding players’ and managers’ movement inevitably starts to grow.

Football Betting Strategy: Half Time/Full Time Market

When betting on football, it’s easy to get stuck playing the familiar Match Winner market, chancing your way through accumulators week in, week out.

Football Betting Strategy: Handicap Accumulators

Football is the most popular sport in the UK and, as a result, the football betting markets are some of the most frequently played by British punters.

Match Betting Preview: St Mirren vs Celtic - 31 March 2013

Football betting fans are presented with a potentially lucrative opportunity this weekend, as SPL strugglers St Mirren play host to runaway league leaders Celtic on Sunday.

Football Betting Strategy: Total Goals Accumulators

Football is undoubtedly one of the UK’s most popular sports, so it’s no wonder that football betting is such a hit with British punters.

Football Betting Strategy: Anytime Goalscorer Market

When trying to make a profit from football betting, backing star strikers to find the net during a match can seem like the easy option, but low odds on these players to score anytime can mean that you don't always

Football Betting Strategy: Low-Risk Multiples with Heavy Favourites

A frequent trap in football betting is that long odds can seem very attractive.

Advanced Football Betting Strategy

Anyone can visit a sports bookmaker like Ladbrokes or Paddy Power and put a bet down on their favourite football team; it takes very little thought, analysis or strategy.

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