at Mercedes-Benz Stadium, Atlanta
Because of its incredibly high television viewership, commercial time during the Super Bowl tends to be the most expensive of the year. Advertisers flock to purchase the much-coveted air time as millions tune in to watch the game, with many fans hosting themed ‘Super Bowl viewing parties’. The game normally takes place on the last Sunday in January, or the first Sunday in February. The location of the Super Bowl is decided 3-5 years in advance of the game, with American cities bidding for the privilege due to the widespread economic benefits associated with hosting. When it comes to NFL betting and Super Bowl betting, the market coverage is extensive, with an abundance of bet choices!
The 32 team NFL consists of 2 team conferences, the American Football League (AFL) and the National Football Conference (NFC). Both conferences are made up of 16 teams each. These conferences are split up into 4 smaller (North, South, East and West) divisions of 4 teams. Each division winner earns an automatic trip to the NFL playoffs (and ends up being the subject of a lot of Super Bowl betting). The two non-winning division teams with the best record also make the playoffs. These are known as wild card teams. The playoffs have four rounds total, with the fourth round being the title game, the Super Bowl. The three preceding rounds are as follows:
|Super Bowl||Date||Winning Team||Winning Team's Odds||Score||Losing Team|
|LII||Feb. 4th 2018||Philadelphia Eagles||2/1||41-33||New England Patriots|
|LI||Feb. 5th 2017||New England Patriots||5/4||34-28 (OT)||Atlanta Falcons|
|50||Feb. 7th 2016||Denver Broncos||7/4||24-10||Carolina Panthers|
|XLIX||Feb. 1st 2015||New England Patriots||9/10||28-24||Seattle Seahawks|
Halftime shows are a tradition at all levels of American football games. The Super Bowl is no different, and it's halftime show plays a major part in the event. Famous musicians take to the stage and play to a rapturous audience for 30-35 minutes with massive spectacle incorporated. It is generally noted that the Super Bowl halftime show is a high point in an artist’s career, considering the scale of the promotional and commercial value attributed to the event.
The show pays sterling tribute to pop culture, with anticipation for the performance at times running parallel with anticipation for the game itself. Top NFL bookmakers love to get in on the action, with markets offered on everything from the first song to wardrobe malfunctions. Notable performances include Whitney Houston’s iconic rendition of The Star-Spangled Banner in 1991, and Bruce Springsteen’s long awaited performance during Winter 2002.
Punters are eager as ever to cash in on the Super Bowl. Super Bowl betting is massive in the USA, with billions projected to be wagered every year. While many stick to their traditional bets, like score or player performance, the Super Bowl is becoming better known for its propositional (prop) betting. For some, the novelty surrounding the game is as fun to bet on as the game itself and the bookies have definitely noticed. With options ranging from clothing choices to how long it will take to perform the national anthem, online bookmakers always have a plethora of quirky bets available for Super Bowl punters to choose from.
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