June 2nd, 2016
Thanks to the betting software supplier Betradar and their recent partnership with the Italian-based Snai Sports, Italy will be the next major jurisdiction to feature the budding eSports betting market.
Betradar will provide Snai with pre-match and in-play betting markets for the most significant eSports events. The initial market launch will include odds on Counter-Strike: Global Offensive, League of Legends, and Dota 2 events.
Betradar is considered by most the premier eSport betting solutions provider. The market's quick and sudden rise offered an opportunity for Betradar to get in on the ground level. As major regions and brands began looking into the market, Betradar was already developing world-class eSports betting solutions.
Understanding they had potentially stuck gold with this new market, Betradar separated its eSports betting division from the rest of their divisions, giving great attention to the budding product. The concentration paid off as Betradar rose to the top of the eSports supplier industry, securing partnerships with the world's top bookies including Bet365, Ladbrokes and William Hill, to name a few.
Since the beginning of the decade, eSports betting has blossomed into one of the fastest growing betting markets offered. Following a burst of interest from Asia and the US, eSports as a sport morphed from a niche to a major sporting event including millions of followers, international sponsorship and jammed-packed arenas.
With the rise in popularity came an increase of interest from the gambling world. Major bookies kept an eye on the budding sport and began preparations for its market. The first step was getting eSports betting legalized, a task accomplished in most major jurisdictions by now.
One of the last major gambling countries to embrace eSports betting was Italy. Just earlier this year Italian authorities finally legalized the market despite its availability in other jurisdictions for quite sometime. Following the ruling, Betradar turned its site on the country and its top online bookmakers.
The Italian-based bookie fortunate enough to launch the initial eSports betting market was Snai Sports. The online bookmaker and casino kept a close eye of the eSports betting regulations in their home country and was quick to pounce on the opportunity when it presented itself. Securing a partnership with the world's premier eSports betting solutions provider was crucial in Snai's goals of becoming the first to offer the market.
Betradar was fully prepared to quickly and seamlessly integrate their eSports betting solutions into Snai's quality betting platform. This preparation allowed for Snai to immediately jump into the market upon its regulation. Snai will open their eSports betting market with pre-match and in-play betting options. More unique markets will begin to emerge as the market continues expansion.
On the heels of Betradar's big expansion into the Italian market, more good news for eSports came as one of the largest internet and cable providers in the US announced their investment into the budding sport. Comcast's Xfinity will not only become a major sponsor of the eSports League (ESL) but will also sponsor one of the most successful teams in the league, the Evil Geniuses.
The Evil Geniuses gained a ton of notoriety following their 2015 win at The International 5 Dota 2 Championship, which netted the team a massive $6 million purse. Xfinity signed on to become the soaring team's official entertainment and internet provider, providing the team with training facilities, Xfinity's Gigabit Pro internet service and X1 video product. In return, Xfinity will feature its logo all over the Evil Geniuses' gear including the jerseys they wear during events.
If you're interested in this budding market, head over to Bet365 Sports - one of the largest bookmakers offering the market - and start checking out the odds on all the top teams including the Evil Geniuses!
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