The Drop Zone Launched at DraftKings as They Eye Ireland

September 8th, 2017

SHARE

The Drop Zone Launched at DraftKings as They Eye Ireland

American fantasy sports site DraftKings is crossing the pond for its latest venture. Titled ‘The Drop Zone,’ this new fantasy football league game works in a similar fashion to the English Premiership. Players will have to battle opponents to avoid being demoted, and those that avoid it the longest will win a bonus cash prize!

How The Drop Zone Works

The Drop Zone is inspired by the English Premier League, but instead of waiting a year for the bottom three teams to be relegated, the fantasy league will eject three players out of 20 each week. The remaining 17 players will then be joined by three more as the week resets and the action begins again.

Those participants who manage to stay out of the Drop Zone the longest will receive additional bonus rewards on top of the cash prizes and football-related rewards on offer. In order to qualify for the Drop Zone, players must have completed a qualifying round at the start of the 2017-18 season. DraftKings' Chief International Officer Jeffrey Haas said:

"We’re expecting this Premier League season to have more twists and turns than ever before and as fantasy sports continue to grow in the UK, DraftKings is excited to launch The Drop Zone contest to add to the excitement and fan experience."

DraftKings Eyes Up Irish Market

On the back of the Drop Zone, the daily fantasy sports company is also exploring options to expand its fantasy gaming services to the Republic of Ireland. Haas suggested that DraftKings was aiming for a launch in the Emerald Isle sometime in late 2017, but there were no definitive dates or figures given for such a deal.

DraftKings sees no restrictions on operating in Ireland under current EU or Irish law. As Haas explained:

"There’s no relevant, local regulation that covers our activities. So we wanted to speak with Irish Revenue in respect to their tax review to explain our position and how we intend to enter into the market. Let’s see how our (Irish) business becomes established and grows over time."

According to a report in Irish newspaper Fora, Haas wrote a letter explaining:

"Irish sports fans are incredibly passionate and they make themselves known wherever they’re found. I’ve seen that attending a lot of Liverpool matches at Anfield Stadium. I know Liverpool FC is very popular in Ireland and we have a great partnership with Liverpool."

DraftKings Beats Out FanDuel in UK

DraftKing’s rise in the UK comes off the back of its nearest rivals FanDuel abandoning the UK market after only one season. The company originally launched its fantasy sport services in August 2016 after reaching an agreement with sports data firm Opta.

FanDuel made its players aware of the decision in July 2017, and offered a refund to any players who had already paid for the new season in advance. This coincides with a decision by both companies to halt plans for a merger.

Competition and monopoly concerns were raised by the Federal Trade Commission (FTC) in America, which had sought to suspend the deal with an injunction as it would effectively give the new entity over 90% of the fantasy sports market.

Legal Battle Ends in Dissolved Deal

The two companies then entered into litigation with the FTC, but the abandonment of the merger has also led to the legal action being dropped. Markus H. Meier, Acting Director of the Bureau of Competition, released a statement saying that:

"The parties' decision to abandon this transaction is a clear win for American consumers. For years, the vigorous competition between DraftKings and FanDuel has spurred innovation and favourable pricing. In brief, consumers benefitted from the intense rivalry between the two leading players in this space. If this merger had been allowed to go through, those benefits would likely have been lost."

DraftKings CEO Jason Robins said:

"We believe it’s in the best interests of our customers, employees, and investors to terminate our agreement to merge with FanDuel and move forward as a separate company."

FanDuel CEO Nigel Eccles echoed this when stating:

"FanDuel decided to merge with DraftKings last November, because we believed that this deal would have increased investment in growth and product development thereby benefiting consumers and the greater sports entertainment industry. There is still enormous, untapped market opportunity for FanDuel, and we will continue to execute our strategy to grow our business and further expand the fantasy sports industry."

The competition will no doubt still go on between the two fantasy sports companies. In the meantime, only DraftKings will be trading in the UK market. Soon, it may be the first fantasy sports site to trade in Ireland as well. Visit DraftKings today to check it out!

Betting News Articles


Against All Odds Las Vegas Now Favourites for Stanley Cup
Against All Odds Las Vegas Now Favourites for Stanley Cup

In their first ever season of existence, the Las Vegas Golden Knights have brought their own glitz and glam to tinsel town and kept the party going late. Later than anyone could’ve possibly imagined ... Read More

Gronkowski Buys Stake in Kentucky Derby Horse Named for Him
Gronkowski Buys Stake in Kentucky Derby Horse Named for Him

NFL superstar Rob Gronkowski’s future playing football may be in question, but one thing is for certain. The New England Patriots’ tight end will be watching the upcoming Kentucky Derby closely ... Read More

Shifting Odds Could Suggest a Future Female James Bond
Shifting Odds Could Suggest a Future Female James Bond

Bookmakers believe there could be a dramatic casting change for a future James Bond film. On Tuesday, top betting sites slashed odds of a female lead in the next 007 film after a surge of bets. Emily ... Read More

Stunning Injury Causes Last-Minute Changes in UFC 223 Odds
Stunning Injury Causes Last-Minute Changes in UFC 223 Odds

Tony Ferguson's devastating injury knocked him out of UFC 223 and Max Holloway will now take his place against undefeated Khabib Nurmagomedov in Brooklyn this Saturday. Holloway is the steep underdog ... Read More

Increased Driving Distances to be Discussed at US Masters
Increased Driving Distances to be Discussed at US Masters

While the worlds best golfers take to the first tee box at the US Masters on April 5th, a very important conversation surrounding ever-increasing driving distances will be taking place between the ... Read More

Rory McIlroy Remains Bookies' Favourite Going Into Masters
Rory McIlroy Remains Bookies' Favourite Going Into Masters

Rory McIlroy’s final event before The Masters came to a disappointing conclusion last week. The Irishman appeared weary in his 5&3 defeat at the WGC Dell Match Play by Brian Harman, confirming the ... Read More

Betting Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Betting News

Betting Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter