Emerchants' Branded Payment Cards to Build Bet365 Brand in the UK

April 13th, 2016

SHARE

Emerchants' Branded Payment Cards to Build Bet365 Brand in the UK

If you're a Bet365 customer in the UK, you can now get your hands on your winnings in an instant, thanks to the operator's recent deal with Australian payment processor Emerchants. Following an undisclosed deal between the two parties, Bet365 is now set to offer fully branded cash cards to its British sports betting, casino and poker players.

Extending a partnership that's seen bet365 harness the power of Emerchants' payment cards in Australia since August of last year, the new UK payment cards will allow customers to get instant, real-time access to their bankroll.

Faster Access to Your Funds

Traditional payment processing methods in the iGaming world, such as credit, debit and eWallet withdrawals, often take between two and five days to process. This delay in banking a win – and actually realising the benefit of that win – is something that's famously frustrated iGaming fans.

Over the last few years, however, payment processors such as Emerchants have made it possible for players to get direct access to their funds via ATMs. Acting in the same way as a regular debit card, Emerchants' cards allow users to key in a pin code and withdraw money from their iGaming account.

As well as giving its customers access to instant fund withdrawals, Bet365's new Emerchant cards will utilise EachWay technology, allowing users to send funds to their online accounts. To ensure the system was suitable for the UK market, Bet365 rolled out the new payment cards in Emerchants' native Australia for eight months before extending the deal to its UK customer base.

Although the full details of the deal have been kept under wraps, shares in Emerchants Ltd jumped up by 22.7% to A$1.24 (£0.66) per share following the announcement of the deal.

Bet365 Continues to Dominate in Italy

As well starting the new year off right by giving its customers in the UK a better way to access their online funds, Bet365 continues to dominate the Italian sports betting market in 2016.

According to a recent report by Agimeg.it, Bet365's €346.2 million (£275.9 million) revenue accounted for 35.7% of Italy's €970 million (£773.1 million) sports betting revenue in the first quarter of 2016.

In fact, that figure was more than three times the amount collected by Bet365's closest rival, Gala Coral's Eurobet (€101.3 million/£80.7 million). The news that Bet365 is still dominating in the Italian market, which has been suffering in certain iGaming sections recently due to increased taxation, will be music to the ears of the top executives at Bet365.

More Moves in the UK

With revenue continuing to trend upwards in Italy, Bet365 is now seeking to reinvest some of those funds in the UK market by opening its first satellite technology office in Manchester.

Currently recruiting up to 70 members of staff to support its development team, Bet365 will be hoping to harness the city’s reputation as a technology hub in order to grow its brand in the UK, by using the new office to support various aspects of its European platforms.

"We will start in the areas where we have the work backlog but the remote office will be a great opportunity to extend resource across each of our product areas," explained head of software development, Dom Hawley.

To get your hands on your own branded payment card, visit Bet365 today!

Casino News Articles


Professional Slot Machine Cheaters Stump Casinos Worldwide
Professional Slot Machine Cheaters Stump Casinos Worldwide

As reported in Wired Magazine, it’s not just the American Presidential elections that the Russians have allegedly been hacking. Casinos the world over ... Read More

William Hill and Yggdrasil Team Up for Exclusive Slot Deals
William Hill and Yggdrasil Team Up for Exclusive Slot Deals

Innovative games provider Yggdrasil has penned an exclusive deal with William Hill to deliver its raft of titles to the gambling behemoth. This is the ... Read More

Playtech Breaks World Record for Largest Live Dealer Studio
Playtech Breaks World Record for Largest Live Dealer Studio

Live dealer casino gaming is on the up, and Playtech is pulling players towards the summit of the mountain. As part of its recent breakthrough in the ... Read More

NetEnt to Launch First Virtual Reality Slot for Online Casinos
NetEnt to Launch First Virtual Reality Slot for Online Casinos

The online casino world is changing, and leading the charge in the coming months will be NetEnt and their team of virtual reality developers. With the ... Read More

Mr Green Plans Expansion into Danish Market with Acquisition
Mr Green Plans Expansion into Danish Market with Acquisition

One of Europe's fast growing iGaming operators is planning on turning Denmark green after a €9 million buyout of Dansk Underholdning. As part of its c ... Read More

Fee Increases Coming for Paysafe, NETELLER and Skrill
Fee Increases Coming for Paysafe, NETELLER and Skrill

Paysafe, the company that prides itself on moving billions of dollars around the world through its various payment options, is set to increase the fee ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

Casino Guides

Country Guide