NetEnt All Set for North American Expansion

January 14th, 2016

SHARE

NetEnt All Set for North American Expansion

Popular software developer NetEntertainment, widely known as NetEnt, is building on its European success with a watershed manoeuvre into the North American market. The company will begin its transatlantic expansion in New Jersey, branching out in a move that Bjorn Krantz, managing director of NetEnt North America, sees as being long overdue.

“NetEnt is a big company in Europe and we want to expand our footprint. We felt that North America is the right place to be,” he told CalvinAyre.com. “We’ve been scouting around in the US and North America for quite some time to learn what the market is about. We took a decision that now is the time to do something.”

Land of Opportunity

The state of New Jersey legalised online gambling in November 2013, and remains one of the few jurisdictions in the States to have done so. The thinking behind the shift in legalisation was that e-Gaming would generate extra cash for local casinos, with one forecaster, H2 Gambling Capital, predicting that "online gambling would produce around $300 million" for the New Jersey economy each year.

With the above in mind, it might come as a surprise that an international firm like NetEntertainment (which has has offices in Sweden, Malta, Gibraltar and Ukraine) has been granted access to the US market, as the firms multi-pronged business model could ultimately divert funds away from the country. NetEnt were granted their transactional waiver by New Jersey’s Division of Gaming Enforcement quite quickly however, much to the delight of MD Krantz.

“All in all, it has been a very positive experience for us,” he said. “We’re used to working in regulated environments and we’re licensed in Europe, and we were able to take that experience and knowledge when we applied for the licence in New Jersey. [That] NetEnt is more of a European company has never been a problem.

“We are known to be a pioneer in what we’re doing in the online casino segment. We’re also known to have premium content with the best quality and innovation around it, so the buzz around NetEnt coming into U.S has been fantastic and we can’t wait to be live.”

The American Dream

The gambling industry in America is still in its infancy in large parts of the country, and remains outlawed in many areas under three federal laws and a host of legislative acts. Recently, however, a number of states have opened up to the idea of online gambling – likely due to the boost it can offer to ailing economies – and widespread growth of casino and poker sites is predicted for coming years.

Krantz believes that NetEntertainment can act as an icebreaker to help early adopters get more companies off the ground. “Through the 20 years that we’ve been live, we have gathered a lot of business intelligence. And business intelligence is important, because it’s about data, facts, how to help our partners to optimise their operations,” he said.

“We can take a good piece of that business intelligence and help our partners in the U.S, starting with New Jersey, as we build up their business momentum over the NetEnt content.”

Casino News Articles


NextGen Set to More Effectively Deliver Third Party Content
NextGen Set to More Effectively Deliver Third Party Content

NextGen Gaming is implementing a new technological development that will enhance content provision via third-party vendors such as online casinos. Known as 'ARC', the release of the innovation at the ... Read More

ComeOn! Signs On to Feature Extreme Live Gaming Content
ComeOn! Signs On to Feature Extreme Live Gaming Content

With more players turning to the thrills and spills of live casino action, it's no surprise that one of the industry’s leading names has decided to up the ante in this key battleground. ComeOn!, one o ... Read More

What is the Future of Superhero Slots with Marvel Now Out?
What is the Future of Superhero Slots with Marvel Now Out?

The Marvel slots have enjoyed huge success from online casinos worldwide, but with the acquisition from Disney, it is time to say farewell to our beloved heroes – at least in the slot world. This is n ... Read More

LeoVegas Secures UKTV’s Gold After Dark Sponsorship
LeoVegas Secures UKTV’s Gold After Dark Sponsorship

In the ultra-competitive world of iGaming, it is essential for brands to stand out from the crowd. One of the ways they can achieve this is via a memorable advertising campaign – and that’s an angle L ... Read More

New Features Launched with Microgaming’s Latest Slot Games
New Features Launched with Microgaming’s Latest Slot Games

It’s always refreshing to see a slot gaming brand investing time and money into improving the gameplay, which is exactly what Microgaming have been doing. Its two flagship slot releases in April – Coo ... Read More

888 Tops UK Market Following Revenue Boosts
888 Tops UK Market Following Revenue Boosts

In news that will make its competitors wince with jealousy, 888 announced a special dividend for the fifth year in a row, after unprecedented growth. The company’s full year pre-tax profits shot up by ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide