Twitter Influence War: Paddy Power vs Bet365

June 29th, 2012

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Which famous bookmaker does a better job in social media? Based on engagement, determined by brand mentions, in the past month, Paddy Power blows Bet365 away. Paddy Power does a tremendous job interacting with their user base on multiple platforms. They even appear to take this into consideration when creating markets and odds, as they frequently use "silly bets" for marketing purposes.

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