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Although NextGen Gaming has been around since 1999, the company reached a major milestone when it merged with NYX Interactive in 2011. Top gambling sites likes Bet365 and Leo Vegas use NextGen software, and the Australian-based company’s success has been a key factor behind its parent group's recent good fortune – the NYX Gaming Group is short-listed for multiple awards ever year at the EGR B2B Awards.
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The growing popularity of NextGen software is underpinned by an ability to make simple slots that appeal to newbies and seasoned veterans alike. Most of the company's games can be enjoyed without downloading, meaning that a very low level of computer literacy is required to start playing.
While NextGen already has a reasonably large portfolio of slot-based games, the company continues to improve and evolve its offering. NextGen’s focus on optimising user experience is evident in the re-release of old titles with new scores and improved graphics: the company's design team recently announced the arrival of a fresh HTML 5 version the popular game Medusa.
Although NextGen's coders are still relatively small players in comparison to some of the web’s giant full casino platform providers, the team has been responsible for a string of innovations, including a 'super bet' feature that allows players to customise their gaming experience by altering in-game volatility levels.
The company's designers have also shown themselves to be extremely responsive to user trends; after taking note of the increasing popularity of 'wild' specials in slot games, NextGen produced two clever 'wild' features designed to keep player excitement levels at fever pitch.
NextGen software is used on high-profile, big-budget betting sites, which means that the company's games are connected to generous site-specific bonuses. The company’s B2B-focused business model means that users aren’t always likely to know that they’re playing a NextGen offering, and are even less likely to stumble on a promotion sporting the NextGen Gaming logo.
That doesn’t mean, however, that players can’t catch a free lunch while using the company’s software – sites that host NextGen games offer a wide range of promotions to repeat and first-time gamers. Promotions vary greatly between providers, so players should shop around to find the best promotions on NextGen games.
NextGen's parent, the NYX Gaming Group, is licensed by the UK Gambling Commission via its server base in Gibraltar, which is a European Economic Area (EEA) country home to many reputable gambling affiliates. The group follows regulations set out by several countries, including The Lotteries and Gaming Authority of Malta, The Gaming Supervisory Commission of the Isle of Man and The Swedish Lottery Inspection Organisation.
Since NextGen’s business is predominantly B2B-based, companies who deal with the outfit can expect high levels of pre and post-sale support. While all businesses have to look after their customers to stay afloat, the relatively small number of possible business clients in the online gaming market means that NextGen pull out all the stops to keep their clients happy. Customers have access to a specially-dedicated portal on the NextGen website, and the design team can easily be contacted via the user-friendly 'contact us' page.
The major sites that host NextGen games are all well-respected international brands that owe their good names to player trust. That these companies are comfortable hosting NextGen software speaks volumes about the company's perceived trustworthiness in industry circles. It’s also worth noting that NextGen won eGR’s Random Number Generator Casino Supplier of the Year Award in 2013, so it’s extremely unlikely that any number fixing or funny business lurks behind the company’s colourful 3D slots.
The company has also benefited considerably from the NYX Gaming Group's efforts to make casino software attractive to players who like gambling on the go. NYX has invested heavily in its mobile platform, MOVE, which allows users to access several classic NextGen games on a range of mobile devices. NextGen products feature on both Apple's App Store and NYX’s OGS (Open Gaming System) platform, so there are plenty of ways to start using the company’s software.
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