BetBright – owned by Irish mobile social gaming company Dedsert (Ireland) Limited – has grown swiftly since its inception in 2013 into a well-established and reputable bookmaker. The company, based in Ireland, is licensed and regulated by the UK Gambling Commission for its British customers. BetBright offers a fresh and bright approach to betting.
The ‘About Us’ section on the website talks of "taking the really good things from online gambling, making them better and getting rid of all of the things that people find annoying." And it does just what it says on the tin. There’s plenty of emphasis on delivering a user-friendly, customer-centric experience for players.
BetBright’s sportsbook is its flagship product – it’s what most of the company’s energy has been poured into. Although it doesn’t offer markets on some of the more niche sports that other bookmakers cover, all the popular sports that you expect to see are there. Football and horse racing are, as usual, the two most prominent sports – the company is involved in the horse racing business as the sponsor of races.
It also recently added virtual sports to its offering, joining the growing list of bookmakers that are expanding their product variations with this innovative form of betting. BetBright offers an extensive programme of in-play betting across a wide range of sports. It’s complemented by BBTV, a live streaming service that predominantly covers horse racing events.
A pure bookmaker from the off, BetBright has since added both classic casino and live casino games to its website, providing customers with the complete online betting experience. In the casino area of the desktop site you’ll find live blackjack, poker, baccarat and roulette, as well as hundreds of real money slot games from top software providers like NextGen and Playson.
BetBright has consistently upgraded its offering over the last couple of years and now boasts a comprehensive and well-rounded selection of sports and casino games. Live dealer casino, live streaming and virtual sports are all recent additions that stand BetBright in good stead to compare favourably with the competition. Mobile is a vital element of the company’s expansion.
There are dedicated apps for both sports and casino options available to download on Apple and Android devices. Bonus features on the website include a daily football quiz and a blog that offers analysis and previews with stats and info to guide you in your betting. Above all, the site is friendly, welcoming and fun. Easy to navigate and simple to use, BetBright has a bright future ahead.