BetBright may be a relatively new player in the online betting game, but they have already made their mark thanks to some generous welcome offers, promotions and a robust multi-channel platform that includes sports betting, a real money online casino and live casino action across desktop, mobile and tablet devices.
Fully licensed in the UK, BetBright operates out of Ireland and shares the same mischievous streak – without the controversy – as its Irish counterpart Paddy Power. It’s certainly one way to get noticed in an increasingly competitive marketplace. A sensible approach to online betting has enabled BetBright to build a loyal following.
BetBright has developed its own proprietary software, which is why the user experience is slightly different from those of other mainstream bookmakers’ websites. The upshot is that users experience a straightforward and familiar product that is, in essence, the same as any other sportsbook.
The desktop site is laid out in an intuitive way and the mobile version – while slightly ‘busy’ in its presentation – facilitates swift and easy bet placement. A downloadable app completes the BetBright family.
The words ‘proprietary software’ needn’t strike fear into you: BetBright has delivered a product that’s extremely easy-to-use and takes its cues from the best in the business (while steering clear of many of the design faults that still plague online sportsbooks).
The smart layout facilitates a smooth user experience, with sports listed vertically along the left-hand side of the screen and key ‘wayfinder’ tabs located horizontally across the top. Finding key information – and placing a bet – is a simple and stress-free exercise.
The mobile site takes a bit longer to get used to due to the wealth of graphics and visuals on display, but a bit of legwork and you’ll be placing bets in seconds. The dedicated app, meanwhile, is a perfectly useable platform and a sound addition to the BetBright portfolio.
It’s clear from their occasional special promotions that BetBright are targeting football and horse racing punters, and the quality of their odds and market depth reflects this. For football bettors, all of the key markets are covered, including: Win/Draw/Win, Both Teams to Score, Total Goals (Over/Under), Correct Score, Half Time/Full Time, Draw No Bet, First/Anytime Goalscorer and many more.
A comprehensive odds comparison search found BetBright to rarely offer the best industry price, though they were very often listed as ‘next best’ across a range of complementary markets – important for ensuring consistently good odds are backed.
Horse racing punters are also well supported with a comprehensive range of UK and Irish markets, with occasional coverage of meetings further afield as well. Both current meets and ante post markets are provided; again, while their ‘best price’ ratio is fairly low, they certainly aren’t a million miles away from the market leaders on a consistent basis.
As mentioned, the BetBright market coverage is in-depth and encompasses niche sports and competitions. UK football bettors have plenty of options and can get a price on matches down to the Ryman Premier Division, which is fairly unique. While that detail doesn’t extend to European action, it is possible to place wagers on the top two or three divisions in any of the continent’s major nations.
Horse racing punters are never short-changed and as far as other sports are concerned, comprehensive coverage of tennis (ATP, WTA and Challenger events), American Football (NFL and College leagues) and basketball (NBA and Collegiate divisions) will keep fans of all persuasions appeased.
One word of caution for golf bettors, however. BetBright offers full coverage of the PGA Tour but rather more intermittent markets for the European Tour. Ante post bets are rather hard to come by.
BetBright have understood the allure of in-play betting and offer a full calendar of events accordingly, from football and tennis to basketball and cricket from all four corners of the globe. The handy schedule graphic will ensure you never miss a bet.
The brand offers periodic welcome bonuses and deals in-line with key events, such as the Grand National and Euro 2016. Their ‘evergreen’ welcome bonus features a 50% refund on first qualifying losing bets – so not the best out there, it must be said. A regular raft of promotions, including free bets, risk-free accas and extra bonuses on winnings at least reward loyal customers.
As with any online sportsbook worth their salt in this internet age, BetBright take the security of their players very seriously; hence the integration of SSL encryption technology into their site. Should you need to consult their customer support team about payments or anything else, a multi-lingual team will be happy to help via phone, email and live chat.
All in all, BetBright is an excellent ‘all rounder’ and a welcome addition to online betting. They don’t do anything exceptionally well or differently, but they do deliver the basics via a well thought-out and intuitive website.
|easy-to-use website and app||underwhelming welcome bonus|
|extensive market coverage, particularly UK football||no Cash Out option|
|consistently good odds|