Being rather late to the party, it is perhaps no wonder that BetBright – one of the freshest faces in sports betting and the world of online casinos – has placed such a large emphasis on the mobile side of their operations. Clearly, they understand that this is the direction in which the industry is heading.
Their strapline – ‘online gambling group that you'll begin to notice, begin to use and begin to love’ – makes a good point. BetBright may be new to the industry, but there’s no reason why customers shouldn’t seek them out ahead of some rather more established names in online betting. One of the main reasons for this is their excellent mobile offering.
In an unusual twist, BetBright decided to develop their own proprietary software rather than opting for one of the tried-and-tested options out there. A brave move, for sure, but at least this gives the brand the ability to develop their mobile site exactly as they want it. The results speak for themselves.
Their casino games and product variations are powered by a number of the industry’s leading names, including NetEnt, Microgaming, NextGen and more. The downloadable app offers a dedicated BetBright space on your device. Like the mobile browser site, it’s well designed, intuitively laid out and features an excellent canon of games.
The first thing to note is that the mobile site is essentially the same as the desktop version, so if users do decide to migrate over they will not be baffled by an alien layout. All of the magic is contained behind the Menu button in the top left-hand corner of the screen.
This contains links to in-play betting, key sports such as horse racing and football, account info and guides to promotions and the most popular offers. It really is as simple as clicking the button and navigating your way from there.
One criticism is that there might be a bit too much scrolling required for some; the main homepage features a rather lengthy Featured Markets graphic that requires some finger-flicking action. If a light workout doesn’t put you off then you have nothing to fear!
The real strength of the BetBright mobile platform is its diversity. You can place bets on sports, try your hand at some casino action or even experience the thrills and spills of ‘real world’ Vegas action, albeit in the form of a live casino on your chosen device. Remember, this is all using a ‘dual wallet’ system, so you have one balance across the various strands.
Slot specialists will rejoice in the sheer variety and depth of games on offer, from the latest releases to the classic titles that continue to stand the test of time. For the purists, there are the traditional table games like roulette, blackjack and video poker. If the idea of winning a life-changing sum of money appeals then BetBright mobile plays host to a stack of progressive jackpot games as well.
New BetBright customers have a decision to make between one of two welcome bonuses: from a sportsbook perspective, you can earn a refund and free bet of 50% (up to £50) should your first wager not land. Alternatively, for casino specialists, a huge three-tiered promotion is yours for the taking.
Stage One pays a 100% bonus on deposits of up to £300, Stage Two pays 25% up to £100 and finally a 50% reward is on offer for deposits up to a maximum of £100. The choice is yours! BetBright also offer a wealth of deals per sport and casino players will enjoy free spins on various ‘slot of the week’ winners and occasional reload bonuses. Truly, there is something for all tastes here.
There is an elephant in the room when reviewing BetBright and it’s this: they only accept card payments from Visa (standard, Debit, Electron), MasterCard and Maestro. At the time of writing they do not accept transactions using e-wallet systems such as PayPal, NETELLER and Skrill, which is a disappointment.
Withdrawals can take up to five days as well, so BetBright aren’t covering themselves in glory when it comes to banking. Redemption is at hand in the form of their exceptional customer support team – these guys really do go the extra mile to deal with any enquiries you may have. They are available pretty much around the clock (8am-midnight) via live chat, email or a UK based phone line.
The BetBright mobile platform giveth with one hand and taketh with the other, but the overall feel is that, at its heart, this is a beautifully presented mobile site and app that is simple to use and others a super-smooth experience. Whether you’re placing sports bets or trying your hand at the dozens of casino games, you won’t be disappointed.
|clever design and intuitive navigation||lack of accepted payment methods a disappointment|
|dual wallet system allows sports and casino bets from single purse||better sportsbook bonuses available elsewhere|
|extensive games library|