Betfair
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Betfair Review

Preface

Betfair have to be considered as one of the most innovative online betting companies ever. They've been about since 2000, but to have the initiative to bring a betting exchange to the online sector was one that not only had to be commended to try, but to see the success they have had has almost been unbelievable.

The platform was set up by Andrew Black and Edward Wray. Between the pair they had little experience with exchange betting but knew the product that they wanted to offer. They were able to win awards for their work not just in the gambling sector, but on a business and innovative front as well. The most notable was that of the Ernst and Young Entrepreneur of the Year in 2002.

Betfair's unique approach of allowing punters to get against each other is one that totally changed the way the gambling industry was viewed. It not only allowed people to set their own odds, but essentially it allowed them to become their own bookmaker. The professional bookmakers also are able to use this platform to reduce any risk they may have on their own books.

Betfair started in the UK and this is very much where the company has the majority of their player base. But they are truly an international brand, with players from countries such as Australia, New Zealand, India, Malaysia, Singapore, Saudi Arabia, Brazil, throughout the majority of Europe and South Africa, all accepted on site.

Founders Black and Wray were serial developers, so they were always on the lookout for companies to acquire and enhance the Betfair brand. Whilst Black and Wray are now just significant shareholders in the company, these foundations have remained.

The biggest deal came in 2016 when the company partnered up with bookmaker, Paddy Power. It was a move that few had seen coming, but it then almost trebled the value of the business overnight, making the new Paddy Power Betfair group (Flutter Entertainment) worth a staggering £1.8 Billion.

Available Products

There would be few arguments when we suggest that the sports side of Betfair is the biggest for the brand. They have the ability to offer both sports betting in the traditional sense, along with exchange betting. Plus, you can access both from either your desktop or either of the Betfair apps (1 each for sports and exchange).

Betfair comes packed with a huge range of sports to choose from a solid pricing structure. The design is one that is now unique to Betfair and is one that functions really well. It's feature-packed, with the likes of live streaming, cash out, integrated bet slips, live match centre, daily promotions and a brilliant betting blog, to name just a few.

The online casino is powered by PlayTech and as a result they have an exclusive deal where they get a first look at any new releases from the game developer. The casino was first run in 2006 and since then has been an important part to the Betfair brand.

Not only does it include over 200 slots, it also has a great range of table and jackpot games as well. The live dealer section is one of the latest additions, and this includes blackjack, roulette, baccarat and hi-lo, with several variations of each game.

In true Betfair style, the poker room is running on their own software. At one point it was one of the biggest networks in the world and whilst it's still good now, it doesn't get the range of players that it used to. You can access both Texas Hold'em and Omaha games, plus it comes with a great range of speed poker games, sit and go's and multi table tournaments.

The bingo room is powered by Eyecon and Barcrest. With it you get a range of 90 and 75 ball games, spread out over 9 rooms. They include a good range of side games as well, including slots, jackpots, scratchcards, roulette and live dealer games.

CASINO

LIVE CASINO

MOBILE

BINGO

BOOKMAKER

POKER

LOTTERY

Betfair Casino -

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  • Great VIP services, including dedicated Blackjack tables
  • "Zero Lounge" lets you bet with zero house edge
  • Over 180 games with realistic sounds and images
100% Match Bonus Up To £100

New UK & IRL Customers only. Min deposit £10 . Deposits made with e-wallets are not valid for this promo. Bonus wagering x35 on eligible games. Winnings from bonus capped at £500. Spins available after bonus is redeemed/lost. 10 per day with no wagering. Full terms & conditions apply.

Betfair Live Casino -

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  • Authentic real world casino experience in download or flash form
  • Impressive user-interface has slick, easy game play
  • Live casino offers live roulette, blackjack, baccarat, and Texas Hold'em
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Betfair Bingo -

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  • Cutting-edge user interface
  • Excellent selection of bingo rooms
  • Unique bingo games featured
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Betfair Sports -

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  • Link with sportsbook and betting exchange
  • Low commissions of just 2% with some offers
  • Great range of sports and markets
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Company Information

Address:

Waterfront Hammersmith Embankment Chancellors Road (access on Winslow Road) London, England W6 9HP United Kingdom

Products:

6

Website

License:

Gibraltar
United States
United Kingdom

Support Hours:

7.30am-12.30am

Telephone:

+00 844 871 7000

Social:

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