Total In Play Sports
Cash Out Sports
Reviewed By James Molloy
BetItOn was launched in 2020 and the founder was formerly the Managing Director of Karamba. This company is a trusted sportsbook operator that has offered a fixed-odds online sports betting service since 2018. The BetItOn site also features a casino and live casino, but the core product is sports betting. The nature of the sports betting service suggests both situations could change in the future. The BetItOn site is licensed and regulated by the Malta Gaming Authority and in Britain by the UK Gambling Commission.
|UKGC is one of the most trusted and experienced regulatory bodies in the gambling industry||No Bet Builder feature|
|All members can benefit from the seven levels of the Betiton Loyalty Program which offers bonuses and services|
|The operator also offers a decent Esports betting service|
When you create your new account with BetItOn, you’re going to get access to a £10 free bet. This free bet is very easy to claim. All you need to trigger it is to place your first bet of £15 or more at odds of even money or higher.
Once you have placed your initial bet, you need to make sure you don’t cash out, or it becomes void as this will not trigger your free bet. When the free bet offer is in your account, you have 14 days to use or lost it.
You’re only able to place the free bet on singles and accumulator bets. Your bet needs to be priced at 4/5 or higher and settled within 14 days. Any winnings from the free bet will not include the stake.
This free bet offer is about as easy and straightforward that you’re going to find anywhere in the industry right now, making it highly lucrative.
There is one more offer that you can claim once you’ve cleared the welcome offer.
This is the Boostition offer. This is essentially a boost on any accumulator bets placed on site. A bonus will be applied to your bet depending on the number of selections that it includes.
Here is a breakdown of how this works:
4-folds – 4%
5-folds – 7%
6-folds – 10%
7-folds – 15%
8-folds – 20%
9-folds – 25%
10-folds – 30%
11-folds – 35%
12-folds – 40%
13-folds – 45%
14-folds – 50%
15-folds – 77%
The terms for this offer state that an accumulator is made up of 4 or more picks and each selection must be priced at odds of 1/5 or higher. Events are to include pre-game bets (no live betting accepted) and the maximum bonus payout is £11,000.
The free bet is one of the most accessible offers that you’re going to get your hands on. The £10 will be applied to your account once you’ve made a deposit and then placed your first bet of £15 or more odds of 1/5 or higher.
Generally, when we review new or smaller betting sites, one of the key areas that they fail to keep up with more established brands is the range of sports and markets that they have on offer. You tend to get decent coverage of the more popular sports (tennis, football, horse racing, etc.) but they lack any depth.
However, this is not the case with BetItOn. They can host a massive range of sports and markets to choose from, even outside of the major players. We were impressed to see the likes of eSports, futsal, Gaelic football and hurling, handball and bandy all make appearances as sports that are not in the mainstream.
BetItOn is a site that doesn’t include a huge range of betting features, but it has just enough to keep it interesting enough to make it acceptable. We really liked the inclusion of their fast markets and this is where it allows players to bet on events that will happen in the not-so-distant future. It’s things like a player to be booked within the next few minutes or a goal to be scored by one team before a certain amount of time has passed.
The horse racing section of the site is pretty good. The race cards that you see are fairly simple, but they offer enough info to place a well-informed bet, including form, which is nice to see.
The in-play betting section is probably one of the highlights of the entire sportsbook for us. As with most sites, it’s where all the action goes down and BetItOn has clearly taken a lot of time over what they want to offer here and how it works.
We were impressed with the fact that you get several different layouts for this section. You can switch between a general overview and an event view, which shows a specific market whilst giving you a list of other games down the side.
Games include an interactive match centre as well. It’s a layout and design that is quite familiar, given many bookmakers use it, but it’s one of the best. Not only can you keep up to date with live action, but it includes a ton of stats which obviously will help aid when deciding about potential bets.
At the time of writing BetItOn does not offer a live streaming service but that situation could be subject to change.
To sign up for a new account you need to be based in the UK. The process will take just a few minutes initially but bear in mind that you will need to verify your account before you can start betting.
Account verification is a process that is now compulsory for all betting sites. This law has been brought in by the UK Gambling Commission as part of its KYC (Know Your Customer) platform. It may take a few hours for your account to be fully verified and whilst it’s not ideal, we would be alarmed to not see this process in place given that it would violate their licensing agreement.
To create your account you need to click the “Join” button down the left-hand side menu. This will prompt you to then enter an email address, username and password.
The next page will require you to include personal information, such as name, DOB, address, mobile number etc. Take the time to make sure all your details are correct as you will need to verify your account before you can start betting.
When it comes to banking with BetItOn you’re going to get access to a good range of products and a good range of currencies as well. Minimum deposits and withdrawals both start from £10 but remember that to get the welcome free bet, you need to place your first bet of £15 or more to trigger this.
Withdrawal times will range based on your method, with Visa and Mastercard Debit card, and bank transfers taking anywhere from 0 to 6 working days. E-wallets such as PayPal, Neteller and Skrill will take between 0 and 2 working days.
The desktop site is well laid out and easy to work with. It’s a very popular design and platform that they use, and whilst it’s a little boring given that so many use it, it does function well and if you’re seeing it for the first time, you’re going to enjoy it.
We particularly liked the I inclusion of the search bar located on the left menu. Given the size of the site, this is an essential addition and it works well. Site speed has been impressive throughout testing. There aren’t too many moving parts, which works in their favour, so it’s easy to jump across between sports and markets. Speed translates across to the live betting section as well, which is something we noted from the off.
There’s no dedicated app to report, which is a shame. However, the bookmaker has been designed so it’s fully functional on all mobile devices via smartphone and tablet browsers.
As a browser-based mobile version, it works well. It looks a lot like an app, to be honest, and we like the setup of the hidden menu bars both at the top and the bottom of the page.
Pricing at BetItOn has been fairly good throughout our testing. They’re never going to be a brand that wins awards for pricing given they’ve only been open around 12 months or so. As they get more established then lines can fall a little more into place.
They suffer in the same spots that bookmakers of a similar age and size do, and that’s consistency. For sports like football, most of the higher-profile matches will be priced as well as any in the industry. It’s only when you move away from these markets do you get larger fluctuations. It’s not always bad news as they sometimes throw in a huge curveball, but on the whole, we found that they struggled.
Customer support has been superb from the moment that we started our review. You can get in touch via their live chat function or via the email address attached to a web form.
Not only do they get back to you promptly, but they are incredibly courteous and knowledgeable about the brand they are working for. If they aren’t able to answer your question initially, they raise a support ticket for you and promise to get back in touch within 24 hours.
A huge amount of time and effort is put into their role for responsible gambling. This is highlighted from the minute you open your account. Features include time out, deposit limits, time on site and self-exclusion. They are linked with GAM STOP and Gamble Aware.
BetOnIt is a solid online sportsbook. They’re able to offer a decent range of sports and markets, along with a pricing structure that will suit most. The downsides are that they are very similar to so many other new sportsbooks in this sector right now. There is next to nothing that differentiates themselves from the pack and aside from claiming the welcome offer, there’s not a lot of reasons why you would choose BetOnIt over the countless other sportsbooks in this sector.
The minimum deposit and withdrawal is £10 and maximums depend on the customer.
You get access to a good selection of games and markets from around the world. Higher profile matches will have hundreds of markets to choose from.
No, there is no dedicated BetOnIt mobile app. You can get access via your smartphones browse to the mobile site, however.
Yes, the site is very safe and has several licenses that they need to work with.
They have licenses with both the UK Gambling Commission and the Malta Gaming Authority.
Withdrawals are usually around the 2 working day mark but can take between 0 to 6 working days, depending on the payment method.
"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."
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