In an industry as saturated and competitive as sports betting, it's always thrilling when a new player comes along and tries to do things a little bit differently. Hence the excitement surrounding Bookee, an outstanding new app that could change the way you go about betting.
Available for mobile and tablet, Bookee is like the ‘Tinder of betting’, with punters able to swipe selected bets left and right using their touchscreen devices. These wagers have been carefully curated based upon your preferred sports and betting markets, so you can be sure that something will tickle your fancy.
All you need to do then is select your stake using the slider and place a bet! You can place single bets or accas based on Bookee’s own recommendations, or alternatively build your own multiples and place them via the Bookee platform.
There’s even the option to halve the costs of your wagers and double up with the ‘Split Bet’ feature – a world first! You can go in halves with your friends in-app to minimise your financial risk and maximise your returns. Bookee is ingenious, really, and a welcome addition to any sports betting portfolio.
Bookee has built its own proprietary software for its app but is powered by FSB Technology; it’s basically a cross between Tinder and your typical bookmakers’ site.
It’s hard to imagine a more straightforward user experience than this: you elect the types of bets and markets you want, Bookee offers up stacks of potential wagers and you simply slide right if you like what you see and left if you don’t.
You can even create your own accumulator by clicking the ‘+’ button rather than sliding. Deciding upon your stake is easy: just move the slider to the amount you want, then just hit ‘Place Bet’ and you’re good to go!
The key thing to remember here is that Bookee is a licensed bookmaker, so the odds you see on the website have been devised by its own traders. Prices are available across a wide range of markets and so far appear to fall into the middle ground of betting odds.
The odds aren’t as short as some new market entrants looking to gain a foothold in the industry, but then they aren’t as tight as some of the bigger bookmakers' who are happy to squeeze their margins. The conclusion is that Bookee's odds are, typically, around the level you would expect for most markets and events.
For now, only football and horse racing are available at Bookee, but the good news is that all of the key markets are catered for. As far as football is concerned, the vast majority of main markets are in place:
Bookee does offer live betting and, in fact, it goes one better than that: it offers live streaming to all of its UK players. That means that you can watch your bets unfold in real time and hopefully you’ll be celebrating as your wagers land. In the same way as for pre-match bets, punters are offered a selection of in-play markets, which they can swipe left or right at their own leisure.
At the time of writing, there was so no sign-up offer or welcome bonus available at Bookee. This is a young company finding its feet, though it did trial an excellent ‘Risk Free £5 Acca’ promo earlier in 2017.
The terms for this were simple: you could place a £5 five-fold on any of Bookee’s selected markets and if your bet lost your stake would be refunded with a free bet token within 48 hours. It will be interesting to see how the brand increases its promotional output in the coming months.
It may be new to the market but Bookee hasn’t scrimped on the security of its app. All transactions are carried out in accordance with the UK Gambling Commission’s directives and the app is protected by secure SSL encryption technology. This is very much a UK-centric app and so the banking options available are targeted at the domestic audience: VISA and Mastercard credit and debit cards are accepted.
As a new way to go about your sports betting, Bookee offers an incredibly simple way to place your bets. The sliding screen technology is one that's familiar to many mobile users; this fantastic innovation takes all of the hassle out of browsing stacks of markets just to have a quick flutter. A lack of a welcome bonus perhaps needs looking at, but for punters who are tired of the same old betting format, Bookee will come as a welcome relief.
|betting made easy||lack of sports covered|
|wide range of football betting markets||no Welcome Bonus|
|app is intuitive and simple to use|