888 joined the mobile gambling world in two stages. Its mobile casino was launched to great acclaim back in 2008, while its mobile sports betting service was only released following the 2010 Football World Cup in South Africa.
Since these two major moves, 888 has continued to add new and creative aspects to their mobile offering including a new Roulette app.
Rather than using more popular platforms that a number of other sites employ, 888 utilizes their own proprietary software and has created a unique gaming experience characterised by an intuitive user interface and smooth, clear gameplay. This technology is supported by over 120 different handsets, including all the latest smartphones, plus older designs from the likes of Nokia, Motorola and Sony Ericsson.
Although the 888 mobile casino may not have as wide a range of games as similar services, it has been designed to offer quality over quantity. Blackjack, roulette and a range of popular slot titles can all be accessed, with the emphasis placed heavily on user enjoyment.
The mobile sports betting is a slightly different beast but with the same values at heart. Having been launched later than other mobile betting services, 888 had the chance to analyse where customers were getting the most out of mobile gambling.
The mobile casino offers a range of games most mobile offerings would consider standard. Blackjack and roulette sit alongside a few video slots. 888 Casino offers a wide range of slots but their mobile casino offering has yet to catch-up only offering a few of the slots the casino offers.
Firstly, the range of markets offered at 888 Sports Mobile is impressive. No matter what sport you are looking to bet on – domestic or international – it is highly likely that 888 offer generally favourable odds.
Indeed, 888 prides itself on consistently offering odds in the top half of the market – just one reason why its mobile gambling service has already been taken to with enthusiasm by punters.
Furthermore, a generous 100% welcome bonus is offered for any first off deposit of up to a certain amount, while hundreds of pounds in free cash is available across a variety of deposit bonuses.
888 also provides enticing loyalty schemes to long-serving customers, while VIP punters can get access to special promotions and event invitations.
Regulated both by the London-based, not-for-profit player protection and standards organisation eCOGRA and the Gibraltar Regulatory Authority, players are guaranteed fair play and payouts, while 24/7 assistance is offered in 11 languages via e-mail and phone. 888 caters for 20 different fund deposit methods, while also accepting a range of different credit and debit cards for added convenience.
Like the casino, there is a personalised service that allows customers to more quickly access markets of their choice, while the in-play betting service offers increased engagement and a whole variety of different bets.
The service is compatible with iPhones and iPads, though if your phone supports a web browser then you can access the platform at anytime, anywhere. Promotions are also impressive; new players can have a no-lose £5 free bet – meaning their account is credited with £5 even if they lose their first bet – while, continuing its own unique style, 888 has come up with a number of different and enjoyable promotions to keep even the most seasoned gamblers on their toes and interested.
All in all, although 888 may have been on the slow side when it came to integrating its mobile gambling services, the effort put into both has paid off in abundance. Customers are very much put first here, so are guaranteed convenient gameplay, reliable service and great odds.
|slow to offer mobile products||proprietary software limits game selection|
|player-centric design process|
|offer both mobile casino and bookmaker|