Bethard was formed in 2012 by the then gambling tycoon, Erik Skarp. After many years both playing and working within the gambling sector, Skarp set out to fill a void in the industry, putting players first and offering a huge base for all forms of gambling with their sportsbook and online casino.
It admittedly took some time before the company started to take off, but a rebrand in 2016 along with a Maltese gaming license has allowed Bethard to make some exciting moves, especially within the betting sector.
Skarp's vision was realised just 12 months after the relaunch, earning several nominations with some major industry-based awards, bagging that of “Best Place to Work” at the 2018 International Gaming Awards.
Underlining their intentions to be the best and also work with the best, in 2018 they were able to pen a deal with football superstar, Zlatan Ibrahimović to become the face of Bethard. As you can imagine, with over 38.2 million Instagram followers and 6 million Twitter followers, this was quite the partnership!
|Strong pricing structure||Limited in terms of niche sports|
|Great design both on desktop and mobile||Limited banking options|
|Expansive live betting section|
New customers to Bethard are going to be able to enjoy a welcome bonus that's worth up to C$50 in cash. The bonus is fairly unique in the way it works:
Triggering the bonus will require you to first deposit a minimum of C$20. Once you've done this, for every C$100 that you wager at the sportsbook, you will receive C$5. The maximum you can claim is C$50, meaning that to clear the full amount you will need to wager C$1,000.
The bonus is extremely user-friendly and allows you to claim as much or as little as you like. The only real terms worth noting are that qualifying bets need to be placed at odds of 1.80 (4/5) or higher and the promotion will expire after 7 days.
It's also worth noting that you're going to be able to clear this bonus utilising the other arms within the Bethard brand, such as casino and live casino games.
We're fully aware that bookmakers are keen to make the registration process as simple as possible. If it takes too long and is laborious, people get frustrated and they simply move on. Bethard has been keen to implement the former and we were able to register an account in under a minute.
You're going to be asked for the usual info, such as name, address, telephone number and then create a username and password. Once you're done, Bethard will ping you an SMS, which in our case was a simple 4-letter combination, that you then need to insert on site.
To deposit, you're going to need to send off some form of ID and we just used a driving license that we keep on file. This is all part of the Gam Stop process that is currently voluntary but will soon become compulsory for bookmakers, asking for proof of ID before being able to place a bet. It takes a little more time, for sure, but we're always delighted when we see it as it highlights that Bethard is working with organisations that are trying to eradicate problem gambling.
The final steps of the process allow you to choose any wagering limits that you want to include and then you're pretty much good to go. It's also worth noting that if you don't deposit right away, you will get an email asking to verify your account with proof of identify and a proof of address. If you don't submit these forms within 30 days, then your account will be closed until it's verified. You have been warned!
There aren't a huge number of banking options at Bethard if we're being honest but given that both Visa and Mastercard are on offer, it's going to suit most players. On top of this you can also use Trustly, Much Better, Siru Mobile and Paysafecard (not eligible for withdrawals).
Deposits start from as little as C$5 and are capped at C$7,500 for credit/debit cards, C$100,000 for Trustly and C$40,000 for Much Better.
Withdrawals come without and any fees and each is processed within 1-5 working days. We found that a withdrawal back to our credit card took just shy of 48 hours, which is better than the industry standard.
Finally, you're going to need to withdraw back to the payment method that you deposited with. Again, this is standard procedure for most bookies, but worth noting if you're new to the industry.
The first thing we have to note is how good Bethard looks! They've gone for a black and gold colour scheme, which admittedly is one that we have seen before, but it's also one that we love.
The desktop site comes with a simple layout and they've not tried to over complicate things, which is great. You've got a series of quick links down the left-hand side of the page and then below that, you can climb into a bigger range of sports.
The inclusion of a search bar is a fantastic addition and they also include a “breadcrumb” layout, which means that you can easily flick back to the page you were on, without having to reset back to the homepage when you've come too far. This may sound simple, but it's a huge flaw that lots of bookmaker include.
In terms of mobile, the site continues to perform well. You're able to download both on iOS (direct via App Store) and Android, although admittedly you need to work a little harder on Android, opening up your security settings to allow “Unknown Sources”.
The app looks great! We liked that it includes the menu bar at the bottom which is better for mobile use given it's near where most people's thumb would be. Again, it's easy to jump back and forth from where you were in the menu section and being able to add bets to your bet slip, which is non-intrusive and only pops up when you call for it.
You're going to be able to access a really solid range of both sports and markets at Bethard and given that they are using their own software for this, is extra impressive as a result.
Like most, your big guns are that of football (soccer), horse racing and tennis. We will dive into a little bit more about each later in our review, but you can note for now that they are right up there with some of the most established brands in the industry.
For example, football matches are getting a solid market coverage of around 200 for the higher profile matches, and rarely dropping below the 100 mark, even for lower league games.
Their Esports presence was one that caught our eye away from the usual sports. They cover a massive range of games and events from all over the world and given the tests that we ran on their pricing, they seem to be competitive as well. Market coverage is a little thin, but the fact that it's linked up to their statistics section was a nice addition.
On top of big sports which are readily available at other online sportsbooks like Football, Tennis, American Football, Golf and Rugby, Bethard also offer some less widely available sports to bet on. Amongst these are Gaelic Football, Politics, Badminton and MMA.
Pricing at Bethard is good, without ever really being spectacular. As ever with our tests, we try to range the games and markets for each to see if they're able to stand out in any particular field.
Whilst it sounds pretty dull, we found that Bethard was a decent all-round choice. For example, there are times where they are right up with the best price and then others when they were more middle of the pack. What we will add, and this is probably as big a compliment as we can pay them, is that they were never the worst or even near the worst price for any market that we tested.
The first thing that jumped out at us in terms of features is one that is maybe an odd one to include, but within the bet slip you can change the settings of how it reacts when the odds change for bets that you've already added to your slip.
You have three options here – Accept all changes, do not accept any changes, or accept only better odds.
As a team, we place a lot of live bets, which means that the price can fluctuate quite quickly. It's frustrating to try and place bets to see that odds have already changed, so this feature is something that we loved and got a lot out of. It's likely going to suit some more than others, but still a nice addition from Bethard.
Often jumping into the main sports, such as football, is a good way to see some of the sites most prominent features. We were impressed to see that they have teamed with Bet Radar for their sports statistics across the site and not just for football. This gives you a massive range of information (for free) at your fingertips and allows you to do a huge amount of research without ever having to leave the bookmaker.
The games include a live match centre as well, meaning that you're able to keep up to date with what's happening as and when it occurs. On top of that you've got a massive stats section down the side of the page, which is in a traditional 3-column layout, staring with a list of games on the left, the markets for your chosen match in the middle and then the match centre and game stats, along with betting slip, down the right.
Cash-out functionality is something that's only fairly recently been added but is another feature that works well. We will add that the cash-out prices seem to be strong based on our research and this is often an area that the bookmakers can catch you out on. The cash-out function will be linked to their brilliant bet slip that allows you to easily add and remove bets as you see fit. They've got a dedicated page to cash out betting and how it works, which is well worth checking out.
Just quickly flicking across to horse racing and again, it's another well laid out section. They cover a massive range of races, as we've already touched on and they have a fairly comprehensive racecard, with a decent amount of info on. We will say that it lacks the depth that some bookies have with their links to statistics and form sites such as The Racing Post and Timeform, but you still get to see things like form, weight, age and previous odds, which is a good amount of data.
The customer support section is one of the best features for us. They include a live chat section, which we think all bookies should have, so kudos to Bethard for this. They're really responsive with it as well and whilst their knowledge isn't huge on some of our questions, they know exactly where you need to go or who you need to contact to find out more info.
The support section also includes a well-detailed FAQ. You might find that the answer you need is in there, helping with things such as changing password, wager requirements, deposit limits, log in problems and so on.
Their only other point of contact is their support email: firstname.lastname@example.org
It was clear straight from the off that Bethard is a company that is playing their part in the crackdown on responsible gambling. One of the first questions that we got asked after signing up was to set any account limits that we might need. On top of that, we have heard that they often ask for additional forms of ID for very active accounts. They've had some negative feedback for this, but we think that they should be praised!
They've teamed up with no fewer than 6 agencies in total, all dedicated to problem gambling, including Gambling Therapy, Gamblers Anonymous, Gamblock, Bet Filter, Gam Ban and Gam Stop.
Bethard includes a full page on their website outlining what they've done and their role within the industry for problem gambling, which is an impressive read. Don't forget, bookmakers aren't yet under obligation to sign up to all of these organisations and whilst many do, few that we have seen have been associated with as many as Bethard.
It's been quite refreshing working with Bethard over the last few weeks for this review. They're a company that isn't as well-known as some of the more established brands, but we quickly worked out that they're a site that are going places.
The depth of sports and markets were notably impressive, features such as cash out, their search function and the fact you can download directly to Android were all welcomed. Their work to crack down on problem gambling is something that all bookies can follow.
Are they the finished article? Not yet. There are a few cracks, such as the lack of any horse racing statistics and the fact sports outside of the usual suspects don't quite get the same detail in coverage.
On the whole, we've been impressed with Bethard's sportsbook. If you're looking for a new site that isn't one of the bigger brands, then we'd be more than comfortable recommending giving Bethard a go!Visit Bethard Sports
"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."
Game Variety - 4/5
Game Quality - 5/5
User Experience - 4.5/5
Competitive Odds - 5/5
Event Coverage - 4/5
Free Bets - 4.5/5
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