Alberta Looking for Two Sportsbooks in its Commercial Sports Betting Market

Alberta Looking for Two Sportsbooks in its Commercial Sports Betting Market
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Award-Winning Sportsbook with Extensive Canadian Sports Markets

The Alberta sports betting market with single-event wagers is moving forward.

Bids for Alberta Vendors Have Begun

The Alberta Gaming, Liquor and Cannabis (AGLC) has started to accept bids from vendors looking to enter the province’s sports betting market. AGLC is working towards establishing retail and online sports betting options for 2022.

“Opening the bid process for retail sports betting in Alberta is another exciting step for sports fans in the province,” Kandice Machado, President and CEO of the AGLC, said in a media release. “AGLC is proud to facilitate this next step that will involve the existing casino and racing entertainment centre industry while working with Alberta’s major professional sports teams. Continuing this work is an important step in offering consumers convenience and choice in their gambling entertainment options.”

The proposal process for vendors will end on Jan. 31, 2022. Successful proponents will be announced once awarded.

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AGLC Looking For Two Operators

The AGLC is seeking two proponents to provide flexibility and options for the first phase in addition to considering other opportunities as the sports betting market develops, opening the possibility the AGLC could add more operators in the future.

“This will expand access for legal-aged Albertans in a safe and regulated environment, while continuing to expand convenience and choice for players and businesses,” Machado told the press recently. “Allowing private-sector operators into the Alberta market ensures that dollars that may have been heading to the grey market will come back to our province.”

Machado was asked by reporters why the AGLC decided to limit it to two vendors. The length of selecting vendors played a key part in determining it wanted two vendors.

“If AGLC were to open the market up to all vendors, the process required to bring the service to Albertans would be significantly delayed,” Machado said.

The AGLC also stated in its release it has had ongoing communication with representatives from the casino industry and the Alberta Coalition, which represents the Calgary Flames, Edmonton Oilers, Edmonton Elks and Calgary Stampeders. Machado told media members the winning bidders would have the chance to work with those professional sports teams to set up sportsbooks in their home stadiums.

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Current Alberta Sportsbook

As it stands, the only online legal sportsbook in Alberta is AGLC’s Play Alberta. Players can also utilize the SPORT SELECT game from the Western Canada Lottery Corp that is offered at Alberta lottery retailers, too.

Other than those two options, there are no other authorized sports betting options available to Alberta residents.

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