PointsBet Forges Deal With Canada's National Curling Champions

PointsBet Forges Deal With Canada's National Curling Champions

PointsBet Canada is expanding its curling partnership. The operator is already an exclusive sports betting partner of Curling Canada, and now PointsBet is teaming up with national champions Team Kerri Einarson and Team Kevin Koe.

“PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams,” said Scott Vanderwel, CEO of PointsBet Canada. “We are uniquely Canadian and want to support athletes and teams that embody our love for sport and the maple leaf.”

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PointsBet was originally founded in Australia. The operator has continued to grow in the United States, where it is currently live in Colorado, New Jersey, Indiana, Illinois, Iowa, Michigan and West Virginia.

PointsBet owns and controls its technology, which it states allows it to offer “unmatched speed and ease of use across every customer touchpoint, as well as the deepest slate of pre-game and in-play betting options in the world.”

“We are thrilled to be partnering with PointsBet Canada,” said skip Kerri Einarson, two-time reigning women's national champion. “PointsBet has an incredible passion for curling and will grow our sport across Canada.”

Koe is also an accomplished athlete, becoming a two-time World champion, four-time Canadian champion and skip of the Canadian men’s team at the 2018 Winter Olympics in Pyeongchang.

“We are proud to have a world-class operator like PointsBet Canada on our team,” Koe said. “Our sport is evolving and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”

Team Partner

This partnership continues to build on PointsBet Canada’s recent deal to become the official sports betting partner of Curling Canada. The long-term agreement allows PointsBet to engage fans at events and become a title sponsor of the Curling Canada Season of Champions event in 2022-23.

“We are focused on continuing to build meaningful relationships with partners that Canadian sports fans know and trust,” added Vanderwel. “We see this as a critical part of introducing our brand and values to the market and building the consumer confidence necessary to create a level playing field in the responsible, licensed and regulated gaming market.”

PointsBet Canada Giveaway

To celebrate the upcoming launch of PointsBet Canada, PointsBet is giving Canadian sports fans a chance to win one of 10 $1,000 fan packs for their favorite team. Those interested need to visit pointsbetcanada.com to spin the wheel to see how many entries they will receive for the giveaway.