PointsBet Named Sports Betting Partner of Curling Canada

PointsBet Named Sports Betting Partner of Curling Canada
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After building its brand in Australia then coming to the United States with its unique spin on sports betting, PointsBet has secured an esteemed partnership.

PointsBet Sportsbook Canada has entered into an agreement to become the “Official and Exclusive Sports Betting Partner” of Curling Canada.

What’s In The Deal?

Also part of this agreement is PointsBet becoming a title sponsor of a championship event, which will happen during the 2022-23 season.

Curling Canada events draw more than 13 million people to its television events, which are among the highest ratings for sports programming in the country.

The deal comes with “complete category exclusivity” for all Curling Canada broadcasts, which includes 300 live hours and over 350 repeat hours.

“With the passing of legalized sports betting by the federal government this past summer, we knew that there would be many opportunities available for our sport to be part of a new, legal and regulated way for fans to enjoy our events,” said Katherine Henderson, Chief Executive Officer of Curling Canada. “PointsBet’s track record speaks for itself, as the company has existing partnerships with a variety of highly regarded partners around the world, and we couldn’t be happier to enter into this new venture with an industry leader.”

“As one of the only true Canadian operators, it was important for PointsBet Canada to partner with organizations deeply rooted in our nation’s identity,” said Scott Vanderwel, CEO of PointsBet Canada. “Our partnership with Curling Canada will not only support community-based sports but bring curling fans who, our research shows, are active bettors and over-index when compared to fans of other sports, an unprecedented sports betting experience.”

Sports Betting Expanding

This pact comes on the heels of another partnership that featured a multi-year deal for PointsBet Canada to serve as the “Official and Exclusive Sports Betting Partner” of DailyFaceoff.com and The Nation Network.

DailyFaceoff.com sees upward of 1.5 million users, whereas The Nation Network is a 12 website and multi-podcast network that comes with five million dedicated sports fans.

All of these deals are coming at a good time for sports betting in Canada.

On June 22, 2021, the Canadian Senate passed a bill (C-218) legalizing single event sports betting.

Ontario, which has a population of around 15 million people, will be the first to go live, followed by Alberta (a population of 4.4 million people).

Once regularly approvals arrive, PointsBet will be launching its operations in Ontario by the first quarter of 2022.