Rivalry Submits Application as Ontario Sports Betting Operator

Rivalry Submits Application as Ontario Sports Betting Operator

Rivalry Corp. is the latest company looking to enter the Canadian gaming market. On Thursday, the company announced it has submitted an application to the Alcohol and Gaming Commission of Ontario to become a fully registered operator of online casino gaming and sports betting in Ontario.

If Rivalry’s application is approved, the company will be able to offer its eSports and sports wagering products in addition to its Rushlane casino offering. Rivalry is targeting launching its sports betting and iGaming operations in Ontario within the first half of 2022 if approved.

“As a Toronto-based company, and long-standing member of the tech ecosystem here, we could not be more excited for the opportunity to finally offer our incredible product and brand experiences at home in our own backyard,” Steven Salz, Co-Founder and CEO of Rivalry, said in a media release.

“We applaud the government of Ontario for its leadership in developing a robust licensing regime for iGaming. Ontario’s iGaming framework has the potential to set an international precedent for how to successfully launch an open licensing model in North America, protect consumers through prudent, responsible gambling practices, and attract and create thousands of highly paid tech jobs in Ontario.”

Gaming Expanding in Canada

Canada recently allowed single-event sports wagering on Aug. 27 when the government enacted Bill C-218 which gave each of Canda’s provincial and territorial governments discretion to conduct and manage single-event sports betting in their provinces. Ontario became the first to accept applications for registration from iGaming operators.

This past July, iGaming Ontario was established to conduct and manage internet gaming in the province when provided through private gaming operators. The Ontario government’s goal was to create a safe, regulated and competitive online gaming market to protect consumers and provide more choice while ensuring a level playing field for the new businesses.

More on Rivalry

Rivalry holds a gaming license in the Isle of Man. This allows the company to access over 100 markets globally. Rivalry also has a conditional license in Australia, with launch slated for quarter four of 2021. The company intends to apply for more licenses in regulated markets around the world.

Based in Toronto, Rivalry operates a global team in more than 18 countries and growing.