Betting Events

Betting markets are the DNA of any online betting site, the building blocks from which betting opportunities are composed. Take a look at the various ways online betting sites display and develop betting markets, and the key considerations for punters looking for a new bookie to bet with. What's also worth noting is what sport and non-sport betting markets sit atop the rest as those markets will have the largest variations of wagers potentially offering a better chance of finding real betting value.

But, savy punters will be sure to investigate all markets regardless of popularity because betting value can be found where you least expect it. The best online betting sites have an overwhelming number of sports betting markets across a range of games and events. In this sea of information, breaking down the data and using it to your advantage is vital. Gamblers who play, or plan to play, flexible, stats-based systems might benefit from looking for a wide range of different sports to bet on.

Recommended Betting Markets

Traditionally not a major sport at the bookmakers, alpine skiing betting is growing in popularity thanks to its television deals.... Read More
Athletics is an unusual concoction of a sport that tends to drift by in the background for most of the year, before exploding into life ... Read More
If you’ve never been properly introduced to Australian Rules Football - better known simply as Aussie Rules - it can be easy to mistake the ... Read More
Baseball has long been one of the US' most cherished sports. Its unpredictable nature makes it the perfect topic for a lively discussion, but not ... Read More
Betting basketball can be one of the most lucrative practices as long as punters avoid getting caught up in the excitement of the games. As ... Read More
A betting exchange is an alternative available to the punter who does not wish to bet with bookmakers.... Read More
Boxing is sporting art at its finest. Each bout is a unique and enthralling contest of speed, strength, technique, reflexes, endurance and willpower. Boxing has ... Read More
eSports wouldn't be the same without CS:GO. The game, released in 2012 has shaped the landscape massively and continues to draw in massive crowds across ... Read More
Heralded as the most elite club football tournament on the planet, the Champions League is one of the most highly wagered events on each season's ... Read More
The Cheltenham Festival is one of the world’s most prestigious Horse Racing meetings, where drama and intrigue are in great supply. ... Read More
Cricket is widely regarded as one of the most complicated sports in the world. As you may expect, then, cricket betting is not always the ... Read More
While Cycling has long been popular on the continent, Britain is just waking up to the ins and outs of what can be a complex ... Read More
It’s a sport that is often ridiculed for its lack of sporting physiques, but darts places many of the same demands on its ‘athletes' as ... Read More
The FA Cup is the biggest domestic trophy in English football. It is one of the oldest association football competitions in the world and is ... Read More
In football, there are three possible outcomes: win, lose or draw. The likelihood of one team beating the other is reflected in the odds.... Read More
Formula 1 or F1 has one of the largest numbers of followers worldwide of any sport and, in the last decade, the F1 betting market ... Read More
Gaelic football and hurling are the most played sports promoted by the organisation and GAA betting plays a large part in gamblers long term strategy.... Read More
Golf is a glorious pastime enjoyed by legions of fans around the world, offering players both young and old the chance to get outdoors and ... Read More
The Grand National is a premium event on the National Hunt horse racing calendar and is held every April at Aintree Racecourse near Liverpool, England. ... Read More
A day at the dogs might not carry the same glamour as the big horse racing events, but there's plenty to be said for this ... Read More
Handball has only really been on the British radar since the 2012 Olympics, but the sport has long been popular on the continent, with many ... Read More
Horse racing has long been one of the most popular sports to bet on in the world, competing along-side major markets like football betting.... Read More
Looking to get more bang for your puck? The key to a successful ice hockey betting strategy is an understanding of the available markets, and ... Read More
The concept of in-play betting (also called live betting or in-running betting) is very simple. Most online bookmakers nowadays offer this option, where you are ... Read More
The fast-paced frenzy of the Indian Premier League is often more appealing to television cricket viewers than long test matches, and the glitz and glamour ... Read More
Mixed martial arts (MMA) is chess with muscles: a sport that combines numerous fighting styles, physical prowess and awesome technical skill to offer audiences frequently ... Read More
Known locally as ‘the race that stops a nation’, the Melbourne Cup is the most coveted prize in Australian thoroughbred racing. It is a huge ... Read More
The NFL is the largest professional American football league, with 32 teams competing across two conferences every season. ... Read More
The Super Bowl is the championship game of the National Football League (NFL) and a behemoth event on bookmaker’s and sports fans' calendars around the ... Read More
Political betting can be a simple task. Using an effective strategy is key but weighs nothing in comparison to understanding the political landscape of the ... Read More
The Premier League is the most-watched football league in the world and as such is a massive betting market worldwide.... Read More
Ascot Racecourse has played host to the Royal Ascot for hundreds of years. The event takes place every June and takes in over 300,00 racegoers.... Read More
It is undeniable that the British Royal Family are exceedingly popular amongst generations old and young. The sense of grandeur that comes with being ‘a ... Read More
England is the motherland of rugby - both Union and League. It’s the country with the highest number of registered players and the richest rugby ... Read More
Rugby League is a thrilling international sport and gets a lot of attention at the bookmakers, especially during the Super League and Rugby League World ... Read More
Rugby Union is a particularly popular betting market in the UK and Ireland and it maintains firm international interest too, with bookies offering a variety ... Read More
In a rivalry that stretches back over one hundred years, America and Europe’s best take each other on in matchplay every 2 years. While the ... Read More
When Brits think of ski jumping, they could be forgiven for envisaging an enthusiastic Eddie ‘the Eagle’ Edwards taking flight in the 1988 Calgary Winter ... Read More
Snooker is in its most unpredictable era but still the most common snooker betting market is, unsurprisingly, the picking of the outright winner of a ... Read More
In recent years, there has been a growth in the availability and popularity of novelty betting, particularly on TV shows, providing ample opportunity for some ... Read More
Speedway is arguably one of the most exhilarating motorsports around, with riders powering around an enclosed track at up to 70mph with only one gear ... Read More
Table tennis only appears on most people’s radar during the Olympics. It’s usually received very well however, with the frenetic speed of the game making ... Read More
Tennis is a simple sport in which the only real variable is the players themselves; serve the ball in and then keep returning the ball ... Read More
The Tour de France is cycling’s biggest event and is famous around the world for its gruelling setting, with tough stages and beautiful scenery in ... Read More
US Masters betting is a growing phenomenon which continues to swell in popularity year on year. The tournament has the smallest amount of starters in ... Read More
While Wimbledon is considered the most sought-after Slam title, the US Open is considered by some to be infinitely more exciting in terms of the ... Read More
Every 4 years politics comes to a worldwide standstill, as it is determined who will become one of the most powerful people on the planet ... Read More
Virtual sports betting is very much a modern phenomenon, tapping into the ‘everything now’ culture created by new technologies that facilitate instantaneous betting opportunities on ... Read More
Wimbledon is the oldest and most prestigious tennis event in the world. It is played on outdoor grass courts at the All England Club in ... Read More
The World Cup is renowned as a major football betting event. It is the world’s biggest single-event sporting competition and takes place every 4 years, ... Read More
Once derided for daring to operate under the banner of “sports,” electronic sports - better known as eSports - have become increasingly entrenched in mainstream ... Read More

Betting on Sports

Whether your approach involves backing the underdog, examining form, or your own twist on the Martingale System, you can find opportunities in the most surprising places. You'll also find differences between popular sports with high volumes of bets and niche sports where fewer people gamble. This is because oddsmakers spend a lot of time analysing outcomes when big money is wagered, but niche sports are priced using more basic calculations and can therefore be exploited by well-informed gamblers.

Specials, Novelties, Politics & More

Unlike sports betting, specials are frequently one-off and there may not be as many precedents. Political events, which have precedents and high volumes, can be as carefully priced as the most popular sports, whereas unpredictable television events and one-off specials often have longer odds. It's also worth noting that the arrangement of markets within non-sporting events (specials), varies significantly between online gambling sites. Some sites offer an entire political betting section while other might only include a few major political markets open in the specials or novelty section of site.

Events Coverage

The more events that an online betting site covers, the more chance you have of finding untapped resources and favourable odds. While some gambling sites specialise in covering every aspect of major sporting events, others are more focused on covering a wider range of global events and tournaments. They can also vary by season, so it's wise to take the time to check other sites at different times of the year to ensure you're not missing out. You might also find that larger betting sites will offer live streaming of events that don't have highly valued television rights in your home country. For example, Australian A-League and Major League Soccer (MLS) can be streamed via the Bet365 Sports console in the UK. So looking for less high-profile events can add entertainment, as well as economic value.

Breaking Down a Betting Market

In the markets themselves, savvy gamblers should be looking for range and depth. That means, firstly, the number of betting markets on offer and, secondly, the number of possible outcomes available within each market. For example, in football, a good online betting site will not only offer a 'goals over/under' market, but 'goals over/under' in a set period of the game. What's more, the range of options within these markets will run the whole gamut from over/under 0.5 to 9.5 goals and perhaps beyond, giving opportunities to safe and speculative punters alike.

Understanding Betting Odds

The difference between high volume (popular) and low volume (niche) sports has already been noted, but there are more factors to consider. Some betting sites offer competitive odds on the favourites to retain steady, regular gamblers, while others offer outrageous odds on outsiders to attract speculators, and a third kind have frequent money-back specials and betting bonuses to reward and retain loyal customers. Each site's betting approach should be examined carefully in order to determine which approach best suits your betting style and goals. If you keep a really close eye on odds variations, you may even be able to engage in some arbitrage betting.


The final consideration when looking at betting markets is how they stack. Bets can usually be combined to create an accumulator that pays out on the prediction of two or more correct outcomes. This is commonly a series of outright winners; for example, predicting the winner of five different EPL matches. The best online betting sites allow creative combinations, allowing punters to maximise their knowledge and obtain attractive odds. For example, a team to win, a player to score and the game to have over a certain number of goals. Finding a site that frees your creative gambling urges could mean finally landing a dream win.

We Recommend these Betting Sites

Secure Trusted Verified
Advertiser Disclosure
Every online gambler deserves a safe and fair place to play. Our mission at is to create a safe online environment for players through free, impartial and independent reviews of Canada's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.
Advertiser Disclosure
Every online gambler deserves a safe and fair place to play. Our mission at is to create a safe online environment for players through free, impartial and independent reviews of Canada's best online gambling companies so that you can play with confidence and security. All ratings and reviews are made independently of the operator by our team of gaming experts and with every company being fully licensed they can be trusted to offer fair play. We accept compensation from the companies advertised on this page and this may affect the brand positioning. We endeavour to continuously update this list so we can bring you the most current sites and the best available offers but we cannot review every site in the market.
Terms and Conditions apply for all bonuses. Must be 18+ to participate.

Get free bonuses, bets, tips and strategy, every week, in your inbox 9500+ punters trust us with their email

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter