Betfair Embraces the Virtual Sports Revolution

January 15th, 2016

SHARE

Betfair Embraces the Virtual Sports Revolution

Betfair, the world's largest online sports betting exchange, has recently added another string to its bow in the form of Virtual Sports. Announced at the start of 2016, Betfair's latest product release is powered by Inspired Gaming, and will allow punters to speculate on more than 3,300 new bets each day.

The suite of new betting options will run alongside Betfair's existing sportsbook and betting exchange, and will provide a more immediate source of entertainment for customers.

A Convenient Way to Wager

Virtual sports betting has grown popular among seasoned bettors in recent years, as it offers a convenient way to ante-up between traditional sporting events.

The premise behind virtual betting is simple and almost identical to traditional sports betting; customers must place a bet on a virtual sporting event using a list of competitors and odds before the action starts. The only difference between virtual sports betting and live sports betting is that the outcome in the former is determined by a random number generator and the competitors are depicted by virtual characters.

Despite the fictional setting of virtual sports, the fact that it's a 24-hour service has made it popular among online betting fans. Much like online poker or casino games that run throughout the day, virtual sports aren't bound by the same time constraints as real events.

To meet the increasing demand for virtual sports, Betfair, in partnership with London-based Inspired Gaming, will now run seven titles on its online and mobile platforms. Thanks to a series of negotiations before Christmas, Betfair was able to successfully launch the following games during the first week of January:

  • Rush Football
  • Rush Horses
  • Rush Greyhounds
  • Rush Motor Racing
  • Rush Speedway
  • Rush Cycling
  • Rush Tennis

Commenting on the new deal, Inspired Gaming's Chief Commercial Officer for digital games, Steve Rogers, expressed his excitement at securing another high-profile partnership: "Virtual sports have become a proven and increasingly popular category of sports betting, so we are thrilled that Betfair have now got in on the action too."

An Inspired Choice by Betfair

Since launching in 2001, Inspired Gaming has built up a large portfolio of virtual sports and video lottery games, which has given it leverage to forge partnerships with a host of leading operators over the last couple of years.

Among the list of operators now offering virtual sports through the Inspired Network is William Hill which, in addition to offering online services, also streams virtual video feeds across its network of 2,300 UK betting shops. Running throughout the day (as well as between 5pm and 10pm each night on William Hill's mobile TV service), the virtual broadcasts have become extremely popular with betting shop patrons since going live in June 2015.

Though Betfair doesn't have the facilities to offer TV broadcasts of its virtual sports, its "on demand" nature and affordable betting limits (customers can play from as little as £0.01) should help secure the betting giant's position at the top of Europe's sports betting tree.

To check out Betfair's virtual sports betting options, visit Betfair Sports today!

Betting News Articles


Record Betting in Nevada Thanks to McGregor vs Mayweather
Record Betting in Nevada Thanks to McGregor vs Mayweather

It was always going to be a big night for the bookies – the build-up to the match of the year (if not the decade) was an exercise in how to achieve maximum publicity. Nevada was set to do especially w ... Read More

Date Set for US Supreme Court to Hear Sports Betting Case
Date Set for US Supreme Court to Hear Sports Betting Case

The future of sports betting in the United States has never looked rosier than the last few months. After years of working through the labyrinthine American legal system, officials from the state of N ... Read More

LeoVegas' Live Betting Odds Featured in Search Engine Maps
LeoVegas' Live Betting Odds Featured in Search Engine Maps

Considered one of the most progressive gaming sites in terms of unique products and features, the Swedish-based LeoVegas has launched an absolutely groundbreaking new feature to accompany their buddin ... Read More

Majority of Americans in Favor of Legalizing Sports Betting
Majority of Americans in Favor of Legalizing Sports Betting

If popular opinion is any indicator, the time has never been better for the United States to make a push to legalize sports betting throughout the country. According to a recent poll, for the first ti ... Read More

Top eSports Squad Ninjas in Pyjamas Re-signs with Betway
Top eSports Squad Ninjas in Pyjamas Re-signs with Betway

In a recent turn of events, Ninjas in Pyjamas have re-signed with leading bookmaker, Betway in an interesting move for the gambling and eSports Industry. This all comes as a surprise following a break ... Read More

Betfair’s ‘Defender to Contender’ to Feature Rio Ferdinand
Betfair’s ‘Defender to Contender’ to Feature Rio Ferdinand

Betfair has announced their latest promotional campaign featuring former professional football star Rio Ferdinand's journey to becoming a professional boxer. Considered one of the top defenders in the ... Read More

Betting Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Betting News

BettingGuides

Country Guide