Mr Green to Launch First Sportsbook with Kambi Group's Help

April 29th, 2016


Mr Green to Launch First Sportsbook with Kambi Group's Help

Online gambling hub Mr Green is finally getting a sportsbook, thanks to a recent deal with the Kambi Group. Following a lengthy tenure process, the suits at Mr Green have given the thumbs up to Kambi thanks, in part, to the company's strong financials and flexible software options.

From its base in Sweden, the Kambi Group, which is overseen by four directors, offers white label and custom sports betting solutions for some of the betting industry's biggest players.

Indeed, when Mr Green's sportsbook eventually goes live at some point in the autumn, it will be joining a group of 12 Kambi partners that includes 32Red and 888.

A Package Designed to Fit Mr Green's Ethos

Aside from being among some illustrious company, Mr Green will have the ability to tailor every aspect of Kambi's sports betting package. In fact, according to Kambi's website, it offers flexibility and control "where it counts".

Instead of controlling every aspect of the software, Kambi takes care of the "complex" aspects of running an online sportsbook, such as player profiling, data analysis and the technical aspects of the betting platform itself.

On the other side of the coin, Kambi also offers flexibility when it comes to branding, user experience and, importantly for Mr Green's customers, odds and incentives. Essentially, Kambi will be tucked away in the background making sure everything runs smoothly, while Mr Green's team can concentrate on offering the best bets and bonuses.

"I believe that in Kambi we have found the perfect partner. In addition to having a proven financial performance track record in regulated markets, we found its flexible tool-set and data driven approach to player experience compelling. This combination will undoubtedly help us to successfully expand into the sports betting vertical in a differentiated way," said Mr Green CEO, Jesper Kärrbrink.

New CEO Back in the iGaming Hot Seat

As well as this being Mr Green's first major move in the sports betting world, it's also the first major test for Kärrbrink. Following Bo Wänghammar's re-positioning within the company earlier this year, Kärrbrink was brought in to act as CEO for Mr Green.

Previously the CEO of Euroflorist but formerly an iGaming executive with Svenska Spel in Sweden, Kärrbrink is looking forward to his return to the industry and the new opportunities Mr Green will now have with its sports betting partner.

"It is exciting to be back in the gaming industry, and to be working with one of the industry's strongest brands. I now get the chance to develop an international product offer and strengthen Mr Green’s position further," commented Kärrbrink.

As yet, the launch date for Mr Green's new sportsbook hasn't been confirmed; however, the board has stated the platform will be live no later than the autumn. Until then, Mr Green will continue to expand is range of online casino games and in-house promotions.

To check out the current crop of casino games and to be the first in the queue for its new sports betting deals, join Mr Green today!

Betting News Articles

FanDuel Offers Bitcoin as Prize in Bitcoin Bowl Challenge
FanDuel Offers Bitcoin as Prize in Bitcoin Bowl Challenge

Thanks to a huge boom in the crytocurrency's value and overall popularity, FanDuel recently announced it's providing winnings for it's latest challenge in the form of Bitcoin. The daily fantasy site w ... Read More

First New Jersey Sportsbook Construction Announced by MGM
First New Jersey Sportsbook Construction Announced by MGM

MGM is set to build New Jersey's first ever sportsbook with an estimated cost of a whopping $7 million. It is the first indication that many of New Jersey’s key players are convinced the Supreme Court ... Read More

Everything to Know About the NJ Sports Betting Case
Everything to Know About the NJ Sports Betting Case

Never has the US sports betting ban been so close to being overturned thanks New Jersey's sports betting case set to be heard by Supreme Court. Find out everything you need to know about the potential ... Read More

NBA Surprisingly Flips Stance on Legalised Sports Betting
NBA Surprisingly Flips Stance on Legalised Sports Betting

Until recently, both the president and all major US sports leagues were in full support of continuing the betting ban. Now however, the National Basketball Association (NBA) has changed its stance and ... Read More

New York Joins New Jersey in Push for Sports Betting in US
New York Joins New Jersey in Push for Sports Betting in US

In appealing the Supreme Court’s decision to uphold the Professional and Amateur Sports Participation Act (PASPA), New Jersey has not only given itself the possibility of legalising sports betting in ... Read More

10Bet Secures Bundesliga’s VfL Wolfsburg Sponsorship
10Bet Secures Bundesliga’s VfL Wolfsburg Sponsorship

The fast-growing online sports betting brand 10Bet has released the details of its new partnership with one of Germany's leading domestic football teams – VfL Wolfsburg. The deal will see 10Bet promot ... Read More

Betting Navigation


Sign up for the free Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Betting News


Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter