The Gamesys Group has become a pillar of British iGaming since it was founded in 2001. Gamesys certainly isn't limited in the scope of its ambition: its mission is to become "the world’s most entertaining online game company". While the London-based firm isn't quite at the top of the pile yet, it has a track record to be proud of, with 900 employees and offices in gaming hubs including Malta, Gibraltar and Canada. Gamesys is also connected to a flourishing network of subsidiaries that offer services to other casino software developers, including Mice & Dice Ltd, which acts as a marketing arm for one the group's bingo websites.
Gamesys has spent the last 15 years crafting a dedicated software platform for its games. This software can be used in a standalone capacity or customised so that it can be integrated with other platforms. Gamesys titles are available on PC, Mac and, of course, rival mobile platforms iOS and Android. Players can download the company's software to their desktops or play in-browser, so there's no shortage of ways to plug in.
Gamesys makes use of a number of different coding languages to build its games: its developers often write in Flash, but also mobile-friendly HTML5, which means that Gamesys offerings can be enjoyed at optimum quality on smartphones and tablets. The firm has also used Java, Apache Camel and even Microsoft.Net's technology to develop games for social media platforms.
Gamesys has managed to expand at a time when many other operations felt the pinch of the financial crisis. This growth against the odds can be attributed to the fact that its games are extremely playable and accessible for first-timers.
The usability of Gamesys titles is reflected by the size of its trophy cabinet: the company has received numerous awards for its titles. In the last decade, Gamesys won the Bullet Business Awards and Best Online Bingo Promotion prize, as well as being crowned Which Bingo’s Site of the Year. The company's accolades continue to pile up in 2015: Gamesys recently received two EGR Operator Awards and four new Which Bingo awards, including Best Online Site, Best Online Bingo Chat Team and Best Online Bingo Software.
Although Gamesys has created games in a wide range of genres, it is most famous for its bingo titles. In addition to running various bingo sites, Gamesys has created bingo variants based on popular board games and TV shows like 'Family Fortunes', 'Red or Black?' and 'Monopoly'. Indeed, the firm's ability to work accessible pop-culture references into its offerings may help to explain the success of these titles in hard times. Gamesys takes care not to leave the traditionalists behind either, and the company has developed several classic 90 and 75-ball bingo titles.
While Gamesys is not as creatively adventurous as some of its rivals when it comes to 3D animation or developing orchestral scores, its games make up for their relatively simplistic graphics with sheer entertainment value. The company offers a series of exciting slots including 'Secrets of the Phoenix', 'Jalapeño Racers' and 'The Godfather', and has also found success by releasing online 'instant win' scratch card games like 'Bejeweled', 'Cash Crop' and 'Deal or No Deal'.
Gamesys and its subsidiaries are fully licensed in their respective operating regions. The group has licences from the Gaming Authority in Malta, the Spanish Directorate General for the Regulation of Gambling and the Italian regulatory body AAMS. Virtually all of the sites that host Gamesys games are tested by independent industry experts such as eCOCRA and iTech Labs, which means the randomly generated numbers that feature in the company's games can be trusted.
Gamesys prides itself in growing the buzzing online communities that have led to many of its products becoming so popular. The company recruits and trains customer service staff to answer players' questions about game mechanics and payout systems, so there's no doubt that Gamesys ticks the box when it comes the user support. Casinos who seek to incorporate Gamesys software into their own offerings can also take advantage of a dedicated B2B team who are responsible for hosting solutions and network maintenance help.
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