One of the UK’s leading bookmakers, William Hill, is looking to enhance its casino offering and has made positive steps towards doing just that after inking a deal with premier games supplier iSoftBet. The UK-based operator will extend its Interactive Online channel to include the software house’s titles, which include Mega Boy and Paranormal Activity, and improve its offering to players yet further.
The betting channel will have access to the brand’s full range of games, made available via both desktop and mobile platforms. In a real coup for William Hill, iSoftBet has agreed to supply the site with exclusive content and games not available anywhere else.
The new partnership will utilise Openbet RGI technology, which guarantees super-smooth implementation and the finest user experience. Understandably happy with the collaboration is Graeme Powrie, commercial director at William Hill. He said:
"We are delighted to add iSoftBet content to our ever growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers."
The managing director of iSoftBet, Nir Elbaz, was equally enthused by the deal:
"We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill. The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles were a key factor in persuading William Hill to team up with us. We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content."
This is the latest deal inked by iSoftBet, whose burgeoning reputation within the iGaming industry has already witnessed it land contracts with the likes of NetBet, LeoVegas and Paddy Power. The link-up with William Hill is the latest in a long line of successes for the brand.
It’s been a long time coming for the firm, which was launched back in 2010 – making it something of a veteran on the scene. Today, it supplies games, branded content and technical support to a number of the planet’s leading bookmakers, online casinos and gaming platforms.
Based in London, iSoftBet is a truly global company with licenses earned in a number of the world’s most active gambling jurisdictions, including Spain, Italy, Belgium, Portugal and, naturally, the UK. These have been established thanks in part to its unwavering commitment to fun, fair and reliable gaming solutions.
The good news for gaming enthusiasts with a William Hill account and a penchant for slots is that this is where iSoftBet particularly earns its corn. An eclectic array of titles has been supplemented by a number of licensing and branding deals, which means that it can offer fully authorised games based upon the hit TV/movie franchises Beverly Hills 90210, Rambo and 24.
In addition to slots, iSoftBet has also garnered rave reviews for its unique take on a selection of casino classics. Joker Poker, for instance, runs wild with one of Las Vegas’ oldest and most cherished card games to deliver a fresh and innovative title that has been widely incorporated into a number of casino sites. The likes of Vegas Poker 4 UP also features outstanding opportunities for players, including multipliers and in-game bonuses.
Most bookmakers in the UK and beyond have some kind of casino channel to complement their online presence. The partnership with iSoftBet is just the latest indicator that William Hill is looking to expand its offering in 2017.
It's no stranger to software supply deals; in fact, they've helped to secure its growth and establish its platform as an innovative casino games house de jour. The site is powered by OpenBet, one of the most reliable software providers in the business, ensuring the back end of the operation is running smoothly.
Plenty of other third parties are involved in maintaining and powering the William Hill site, including Inspired, which is well regarded as the leading virtual sports provider around, and BetRadar, whose content solutions help to add value to punters’ sports wagers each and every week.
If William Hill plans on expanding its casino customer base in the months to come, then exclusive deals with the likes of iSoftBet are a fantastic launchpad for achieving exactly that. Head over to William Hill Casino today to see all the iSoftBet content recently added!
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