Odobo Signs Landmark Licensing Deal with Mr Green

January 21st, 2016


Odobo Signs Landmark Licensing Deal with Mr Green

Popular software provider Odobo will see its offering reach a wider global audience, thanks to an exciting new deal with Malta-licensed operator, Mr Green.

With Mr Green acting as its latest operator partner, Odobo has six games – including The Oddventurers and Extinction and Gourmet Ranch Riches – already live, and another 14 to be rolled out later this year as part of an extended wave of releases.

Nordic Niche

The expansion will broaden Odobo's presence outside of the UK, promising further traction in Scandinavia, where Mr Green generates a large portion of its annual turnover. The company’s CEO, Ashley Lang, was clear on the benefits that the deal will bring to Odobo:

“We’re very proud to welcome Mr Green to our list of operators, and to continue the trend for high-calibre distribution partners that deliver tangible benefits for all. Mr Green has a large player base and diverse set of demographics that span multiple European regions. Mr Green is a fantastic addition; we look forward to a great working relationship.”

The gambling platform will eventually have full access to Odobo’s suite of over 60 games, which, along with their classic titles, will include new releases as they hit the market.

“Odobo offers a wealth of interesting, exclusive and new content,” said Bo Wänghammar, Mr Green's CEO. “We’re pleased with our decision to feature Odobo’s games, particularly since the first titles are performing well. We look forward to taking more Odobo games live over the coming months.”

Among Odobo's award-winning collection of games are the likes of the highly popular Epic City, Lucky Pirates and Big Time Journey, all of which are now available to play at Mr Green Casino, as well as via operators such as Coral Casino, Winner Casino, Bet365 Casino and Leo Vegas Casino.

Keep it Green

The deal certainly looks smart on paper. Renowned for innovative, mobile-friendly HTML5 game design, Odobo also supports play in all standard international currencies. Moreover, its unique developer program has initiated a new way of building, marketing and distributing games, with an accessible marketplace model that enables coders to focus on the creative side of things, rather than the commercials.

This approach won't have gone unnoticed at Mr Green, which has firmly cemented its own position as one of Europe’s most successful gaming hubs. Established almost a decade ago, Mr Green has enjoyed plenty of industry recognition, particularly at the Gaming Awards, where it was named ‘Online Casino of the Year’ for three consecutive years.

It will be interesting to see how the partnership pans out, especially in light of the deal between Odobo and Leo Vegas, which was one of the biggest iGaming stories of 2015. At the time, Leo Vegas CEO Johan Styren was particularly enthusiastic about Odobo Play, an app which acts as a casino discovery channel for players. Giving users the opportunity to play Odobo's extensive range of titles for free, it also drives gamers to the relevant casino operators in order to play for real money.

Styren commented:

“Another benefit is its unique games marketing channel – Odobo Play – that offers a powerful opportunity to introduce new players to Leo Vegas.”

As the latest casino on Odobo's books, Mr Green looks set to reap the benefits already being enjoyed by some of the industry's biggest operators. To enjoy all that this new partnership has to offer, head over to Mr Green Casino today!

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