PartyPoker Signs Dubini, Eyes Partnership with van Gerwen

July 21st, 2017

SHARE

PartyPoker Signs Dubini, Eyes Partnership with van Gerwen

Online poker site partypoker has added Argentinian poker professional Richard Dubini to its long list of ambassadors as it looks to increase brand awareness in the South American market. Dubini is one of the most respected and successful players in Argentina, both online and live.

He won the CAP Posadas Argentine poker circuit in 2012 and Event #43 of the EPT Barcelona in 2015, as well as achieved a career-best finish of 12th at the World Series of Poker (WSOP) Main Event this year, narrowly missing out on the final table, a haul that proved to be a major factor in his career earnings total.

He is currently seventh on the Argentine all-time money list and 108th in the Global Poker Index Ranking. He has amassed earnings of more than $1.5 million during his young career so far, with over a third of that coming at the 2017 WSOP Main Event, where he took home a life-changing sum of $535,000!

Tapping Into a Growing Market

Dubini will work with Brazilian player and fellow partypoker ambassador Joao Simao to speak to players throughout the South American poker circuit and garner their feedback. In turn, Dubini will also spread the partypoker name throughout the continent and particularly outside Brazil.

With a number of countries recently changing their gambling legislation to reflect the shift to online gambling, many online casino providers are targeting the growing South American market. In May of this year, the World Poker Tour (WPT) announced a new televised event in Uruguay as the organisation looks to extend its global reach.

Rival online poker site and leader in the industry PokerStars announced in February that this year’s PokerStars Championship and PokerStars Festival would stop off in Chile and Uruguay, among other countries around the world. Dubini himself competed in the PokerStars event in Chile in May.

Founded in 2001, PokerStars left the US market in 2006 and last year was acquired by GVC Holdings, a large gambling group that operates several betting and casino sites including bwin, Sportingbet and Foxy Bingo. Although still considered the leader in the industry, 888poker and PartyPoker are looking to take that crown.

Using Ambassadors to Increase Brand Awareness

The use of so-called ambassadors as marketing tools is an increasingly common tactic within the gambling industry as companies battle for customers in what is an intensely competitive market. partypoker’s list of these brand champions now stands at 18.

Dubini is joining fellow poker pros like Britain's Sam Trickett and Welshman Roberto Romanello, as well as former professional British boxer Carl Froch and German tennis legend Boris Becker (themselves keen poker players) on ‘Team partypoker’.

Many betting and casino brands also use celebrity ambassadors in their advertising. Earlier this year, LeoVegas unveiled Johnny Vegas as its fresh face, along with a new TV advert featuring the actor and comedian. Ray Winstone, perhaps best-known for his hard man roles in movies ordered you to “bet in-play, now” in bet365 adverts.

And for years, sports betting firms have been using famous faces from the world of sport – particularly football – to raise awareness of their their products and promotions, whether it’s Ally McCoist and Chris Kamara advertising Ladbrokes, or tough-tackling defender Stuart Pearce fronting Betfred’s campaign.

Could van Gerwen Be Next?

There are suggestions that Dutch darts star Michael van Gerwen could be added to partypoker’s rank of ambassadors. The Professional Darts Corporation (PDC) world number one was recently spotted playing cash games with poker player – and fellow Dutchman – Steven van Zadelhoff at the Rio casino in Las Vegas.

‘Mighty Mike’ is an avid poker player in his spare time. Given 28-year-old van Gerwen’s fame and the fact that partypoker sponsored the recent US Darts Masters event in Las Vegas, which he won, the two would certainly be a good match. Watch this space.

For those interested in checking out partypoker for themselves, head over to PartyPoker and download its in-house software free of charge. After creating an account, new customers can get a welcome bonus. Join in a poker tournament or have a spin on one of more than 200 slot games!

Poker News Articles


Unibet Introduces its First Ever Online Poker MTT Festival
Unibet Introduces its First Ever Online Poker MTT Festival

Unibet is hosting its inaugural online poker festival. The award-winning poker room previously refused to join the ranks of its competitors, who have all created online multi-table tournaments, but it ... Read More

Australian Poker Pro Charged Over Fatal 2017 Crash in Sydney
Australian Poker Pro Charged Over Fatal 2017 Crash in Sydney

Warwick Mirzikinian, a 49-year-old poker player, crashed into 24-year-old cyclist Julien Trameaux, who was working as a food courier at the time of his death. Mirzikinian was at the wheel of a Tesla ... Read More

WSOP 2018 Set to Introduce Bet Clocks and Big Blind Ante
WSOP 2018 Set to Introduce Bet Clocks and Big Blind Ante

The World Series of Poker (WSOP) will be calling time on timewasters this summer, thanks to the introduction of shot clocks in certain events. As well as shot clocks, the high-stakes tournaments will ... Read More

888poker Extends Poker Central Partnership for Third Year
888poker Extends Poker Central Partnership for Third Year

888poker has moved to extend its partnership with Poker Central. The deal will see the online poker operator act as the official sponsor of the 2018 Super High Roller Bowl for the third consecutive ... Read More

Breaking Down the 888poker XL Blizzard Tournament Results
Breaking Down the 888poker XL Blizzard Tournament Results

888poker’s thrilling XL Blizzard tournament series finale was on January 28, and what a tournament it was this year. It had been running since January 18, and the online festival not only proved ... Read More

WSOP.com Plans Increase in Online Bracelets for 2018 Cycle
WSOP.com Plans Increase in Online Bracelets for 2018 Cycle

The 49th annual World Series of Poker (WSOP) is set to be bigger, better and filled with more bling than ever before. Following the introduction of the first-ever WSOP.com bracelet back in 2015, the ... Read More

Poker Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Poker News

Poker Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter