Group is the fastest growing performance marketing company in the online gambling industry

Excellence in Performance Marketing for the Online Gambling (iGaming) Industry Group Plc publishes comparison sites for online gambling services, providing a deep source of players for iGaming operators across 15 different national markets in 9 languages. Group is a media company and does not offer actual gambling services. The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best gaming operators. In addition to the Group's flagship website, the Group operates sites such as and The Group's largest markets are the United Kingdom and Sweden. Group is registered and headquartered in Malta and wholly owns KAX Media Limited in Dublin, Ireland and KAX Media America Inc in Tampa, Florida. The Group also wholly owns GDC Trading Limited, a Maltese company which is the Group's principal trading entity. Furthermore the Group has an affiliated company office in Monaco.

In Numbers

Year on Year Sales Growth

2018 vs 2017

Year on Year Organic Growth

2018 vs 2017


Our biggest office is in Dublin, Ireland

Different Nationalities

From Europe, America & Asia

Brands we operate

  • Logo
  • CasinoSource logo
  • Slot Source logo

The Group Mission

Every online gambler deserves a safe and fair place to play. It is our mission to create a safe online environment for players through independent reviews of the world's best online gambling companies so that users around the world can play with confidence and security.

The Group Story

Charles Gillespie & Kevin McCrystle founded what would become Group in 2006. The founders switched their focus to European casino affiliate marketing in 2010 when they began building out their first series of casino affiliate portals: CasinoSource. Shortly thereafter, the company put in a bid for the domain name Our USD 2.5 million bid was accepted and in April of 2011 KAX Media (our previous name) became the owner of After the acquisition the Group invested into setting up a new office in Tampa Florida to assist with the development of a new

From 2011-2012 the Group prepared a new UK-facing website for to bring the domain back to the prominent position it once held before the closing of the US market in late 2006. The website was relaunched in 2012 and has had two face lifts since then. The current website is a 10,000 page colossus that covers every aspect of online gambling for users in 7 different markets. It is now the leading resource for online gamblers in these markets and one of the biggest individual gambling affiliate sites in the world.

In 2014 the Group began expanding both the and CasinoSource websites beyond the original set of English speaking markets. To facilitate this international expansion, the Group setup their Irish operation in early 2015. The Dublin office is now the Group's largest and offers the company easy access to native language speakers of all 28 EU countries. In 2016 the group continued the expansion by launching and CasinoSource in Norway, Sweden & Finland. The Group now publishes content for 13 national markets in 7 different languages. Also launched in 2016 were and

Launched into the UK market in early 2017, the Group's latest series of sites is SlotSource, a slots dedicated casino portal.

On March 1st 2017, the Group closed two acquisitions for a total consideration of up to EUR 11.3 million. The acquisitions included, and - three leading Swedish casino affiliate sites as well as a leading UK mobile casino portal.

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Awards & Recognitions

  • Best Casino Website - Shortlist
  • iGB Affiliate Awards 2019
  • Affiliate of the Year - Shortlist
  • eGR Nordics Awards 2019
  • Affiliate of the Year - Winner
  • eGR Operator Awards 2018
  • Casino Affiliate of the Year - Winner
  • eGR Operator Awards 2018
  • Best Casino Website - Winner
  • iGB Affiliate Awards 2018
  • Affiliate of the Year - Shortlist
  • eGR Nordics Awards 2018
  • Affiliate of the Year - Highly Commended
  • SBC Awards 2018
  • Affiliate of the Year - Shortlist
  • eGR Operator Awards 2017
  • Casino Affiliate of the Year - Shortlist
  • eGR Operator Awards 2017
  • Casino Power Affiliate
  • eGR Magazine 2017
  • Affiliate of the Year - Shortlist
  • SBC Awards 2017
  • Affiliate of the Year - Shortlist
  • eGR Operator Awards 2016
  • Casino Affiliate of the Year - Shortlist
  • eGR Operator Awards 2016
  • Casino Power Affiliate
  • eGR Magazine 2016
press releaseOctober 29th, 2018

EGR Names Group as the Affiliate of the Year