Gambling.com Group is the best positioned performance marketing company to take the new American market

Excellence in Performance Marketing for the Online Gambling (iGaming) Industry

Gambling.com Group is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Gambling.com Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.

The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website Gambling.com, it operates sites such as Bookies.com and the CasinoSource series of portals, among others. Gambling.com Group’s largest markets are the United Kingdom, Ireland and the United States.

Gambling.com Group is registered and headquartered in Malta and wholly owns KAX Media Limited in Dublin, Ireland and KAX Media America Inc in Charlotte, North Carolina and Tampa, Florida. The Group also wholly owns GDC Trading Limited, a subsidiary based in Malta. The Group has an affiliated company office in Monaco.

The Gambling.com Group Mission

Through our portfolio of brands, we:

• - help online gamblers start their consumer journey with confidence
• - harness proprietary technology to deliver best-in-class content, expert analysis, data comparison; and
• - establish market leading positions for our partners

Gambling.com Group Story

Charles Gillespie and Kevin McCrystle founded what would become Gambling.com Group in 2006. Their business ambitions took them to Shanghai where they ran an affiliate business for the Chinese market between 2007 and 2009. The founders narrowed their focus on European casino performance marketing in 2010 when they began building out their first series of online casino affiliate portals: CasinoSource. The company acquired the domain name Gambling.com and then established an office in the United States to assist with the global development of a newly designed Gambling.com.

From 2011 to 2012 the Group prepared a new UK-facing website for Gambling.com to bring the domain back to the prominent position it held before the closing of the US market in late 2006. The website was re-launched in 2012 and after massive growth, now stands as a colossus that covers every aspect of online gambling. It is now the leading resource for online gamblers in these markets and one of the biggest individual gambling affiliate sites in the world.

From 2014 to 2018 the Group expanded the Gambling.com and CasinoSource websites beyond the original set of English-speaking markets into the Nordic region and to new markets in Europe. To facilitate international expansion, the Group set up an Irish operation in Dublin which is now the Group’s largest office. The Group continued to grow its performance marketing business by expanding beyond casino gaming to sports betting with the acquisition and re-launches of Bookies.com and Bookmakers.co.uk. The Group went on to win the coveted Affiliate of the Year award at the annual eGR awards in London in 2018.

2019 was a key year in the Group’s development as it turned its focus to the U.S. market, receiving approval to expand business in New Jersey, Pennsylvania and West Virginia and launching a series of targeted sites for the American market. The Group became a member of the Associated Press Sports Editors (“APSE”) in the U.S. and launched the American Gambling Awards, the first awards program to recognize excellence among policymakers for the online gambling market. The Group opened a new U.S. office in Charlotte, North Carolina.

In 2020, the Group was granted approval to provide marketing services to licensed gaming operators in Colorado, Illinois, Tennessee and Virginia.