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Content Editor (German)

Job Description Group Plc is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.

The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website, it operates sites such as and the CasinoSource series of portals, among others. Group’s largest markets are the United Kingdom, Ireland and the United States.

We are looking for a Content Editor to work across our German language Group websites with a focus on commissioning, editing and publishing high quality sports betting content, including news, outreach and strategy online publications.  The person in the role should be responsible for the sourcing, management and retention of suitable freelancer writers for our website platforms including quality control, ideation and reporting to stakeholders on results.  This role sits within our International Content Team but consistently works cross-functionally with our product sales, design, marketing teams to create the perfect user experience and remain aligned with core company goals.  As Content Editor your main responsibilities will be:

  • Delivering sports betting and football content and key targets. Delivering a well-rounded, complete sport betting content plan that appeals to online bettors
  • Develop award winning editorial content with standout features including betting tipping, analysis, features, in depth interviews
  • Sourcing / management and retention of freelancers & commission of high-quality original content
  • Editing & publishing commissioned articles in a timely fashion to maximize commercial goals and company strategies
  • Manage and account for freelancer budget and resources. Report to stakeholders on freelancer activity, commercial KPI’s and suggest process improvements where merited for implementation
  • Work with stakeholders and product managers to deliver freelancer content that aligns with sporting calendar, news requirements, product updates and website development
  • Optimize copy and data within content created using knowledge of SEO and internal company SEO teams, persuasion or branding, depending on the occasion
  • Continually suggest new and exciting ways to engage and form relationships through development of content
  • Strategic planning and ideation with larger content and product teams
  • On-page SEO and UX optimizations


    • Sports betting expert
    • Fluent in German, and an excellent writer and communicator
    • Experience writing and editing sport betting/ football copy for a wide array of marketing and content needs
    • Experience of working with ‘football talent’ and freelance writers
    • Experience in content planning
    • Experienced in working within digital content writing (Gambling industry a plus)
    • Flawless writer with a keen eye for detail and accuracy
    • Demonstrated experience in managing online content
    • Basic knowledge of HTML and SEO

    Desirable Skills:

    • Journalistic background
    • Knowledgeable of conversion-oriented copywriting tactics
    • Knowledge of ranking factors and search engine algorithms
    • Experience with common SEO and digital marketing tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc

    Perks & Benefits

    • Comprehensive private Healthcare Insurance
    • Flexible work environment and home office available
    • Home office allowance
    • Gym & Leisure Allowance
    • All the hardware and software you need to be successful
    • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
    • Access to courses for Personal and Career Development
    • Company Paid Volunteer Day