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Email Marketing Associate

Job Description

Location: Charlotte, NC Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in America. Group was founded by Americans more than 12 years ago with major business operations in Europe and exceptional growth potential in the U.S. Group operates a variety of websites, such as,, and GreatLakesStakes, which help consumers navigate legal online sports betting and gambling options with reviews, news, tips, odds comparisons and more.

More than two dozen states now offering legal, regulated sports betting and more are poised to do so in 2021 and beyond. This growth represents a tremendous opportunity for Group to educate Americans on legal sports betting. With a $15.5 million equity investment by New Jersey-based Edison Partners, a new and growing U.S. HQ in Charlotte, North Carolina and key leadership hires, Group is poised to lead this effort.

We are seeking an Email Marketing Associate who will take ownership of our SMS and email strategy for the US marketing team. You will be responsible for the creation, execution, and analysis of our SMS and email campaigns. Our goal of our digital strategy is to leverage audience segmentation, rich data analytics, and creative messaging to drive increase engagement and conversion across each of our brands. The ideal candidate will have SMS and email expertise, strong analytical skills, and be self-driven. You will work closely with cross-functional teams including content, design, product, and marketing.


  • Manage day to day SMS and email marketing campaign execution including (planning, testing/segmentation, in-platform management, reporting and performance optimization)
  • Collaboration across functions to create consistent brand experience and drive higher engagement / conversion metrics
  • Build dynamic email and SMS campaign flows in platform to improve efficiency
  • Build customer retention program and support for online product
  • Segment audiences based on onsite behaviour and find creative solutions to improve key KPIs
  • Build innovative campaigns around product releases, new feature developments or distribution of content
  • Analysis granular performance of email campaigns and customer segments to build testing roadmap to improve customer experience
  • Optimize SMS and email delivery based on data to improve quality
  • QA all creative assets within SMS and email campaigns before publish for brand consistency
  • Report on key insights, optimizations and performance to broader marketing team and share with other teams to improve company-wide digital strategy
  • Create documentation for campaign structure, testing roadmap, and test results


  • 2 – 4 years of email, SMS digital marketing experience; sports media or gambling experience is a plus
  • Proficiency in digital platforms like (Customer.IO, Twilio, etc)
  • Strong excel skills including data manipulation, pivot tables and KPI reporting
  • Critical analytical skills to understand data for decision making
  • Ability to work in autonomous and fast-paced environment
  • Strong attention to detail, organized, and analytical
  • Ability to collaborate effectively across functional teams to drive results

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day Group is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, sex, marital status, race, national origin, disability, creed, religion, genetic information, HIV status, military or veteran status, or any other status protected by federal, state, or local laws. The company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms conditions and privileges of employment.