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Email Marketing Associate

Job Description

Gambling.com Group Plc is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Gambling.com Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.


The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website Gambling.com, it operates sites such as Bookies.com and the CasinoSource series of portals, among others. Gambling.com Group’s largest markets are the United Kingdom, Ireland and the United States.

We are seeking an Email Marketing Associate who will take ownership of our SMS and email strategy for the US marketing team. You will be responsible for the creation, execution, and analysis of our SMS and email campaigns. Our goal of our digital strategy is to leverage audience segmentation, rich data analytics, and creative messaging to drive increase engagement and conversion across each of our brands. The ideal candidate will have SMS and email expertise, strong analytical skills, and be self-driven. You will work closely with cross-functional teams including content, design, product, and marketing.

Responsibilities:

  • Manage day to day SMS and email marketing campaign execution including (planning, testing/segmentation, in-platform management, reporting and performance optimization)
  • Collaboration across functions to create consistent brand experience and drive higher engagement / conversion metrics
  • Build dynamic email and SMS campaign flows in platform to improve efficiency
  • Build customer retention program and support for online product
  • Segment audiences based on onsite behaviour and find creative solutions to improve key KPIs
  • Build innovative campaigns around product releases, new feature developments or distribution of content
  • Analysis granular performance of email campaigns and customer segments to build testing roadmap to improve customer experience
  • Optimize SMS and email delivery based on data to improve quality
  • QA all creative assets within SMS and email campaigns before publish for brand consistency
  • Report on key insights, optimizations and performance to broader marketing team and share with other teams to improve company-wide digital strategy
  • Create documentation for campaign structure, testing roadmap, and test results

Requirements

  • 2 – 4 years of email, SMS digital marketing experience; sports media or gambling experience is a plus
  • Proficiency in digital platforms like (Customer.IO, Twilio, etc)
  • Strong excel skills including data manipulation, pivot tables and KPI reporting
  • Critical analytical skills to understand data for decision making
  • Ability to work in autonomous and fast-paced environment
  • Strong attention to detail, organized, and analytical
  • Ability to collaborate effectively across functional teams to drive results

Gambling.com Group is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, sex, marital status, race, national origin, disability, creed, religion, genetic information, HIV status, military or veteran status, or any other status protected by federal, state, or local laws. The company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms conditions and privileges of employment.