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Freelance Writer and Editor - Sports and Gaming/Casino (Australia)

Job Description Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in America. Group was founded by Americans more than 12 years ago with major business operations in Europe and exceptional growth potential in the U.S. Group operates a variety of websites, such as,, and GreatLakesStakes, which help consumers navigate legal online sports betting and gambling options with reviews, news, tips, odds comparisons and more.

More than two dozen states now offering legal, regulated sports betting and more are poised to do so in 2021 and beyond. This growth represents a tremendous opportunity for Group to educate Americans on legal sports betting. With a $15.5 million equity investment by New Jersey-based Edison Partners, a new and growing U.S. HQ in Charlotte, North Carolina and key leadership hires, Group is poised to lead this effort.

We are looking for experienced Sports Betting Freelance writer to join our editorial team and add value to our Australian content production.  The right candidate will be used to producing high quality copy about the betting and iGaming industry across a predominantly sports betting landscape for an Australian based audience.

We require the individual to work with key stakeholders across our bespoke Australian content on several sites, for editing, ideation and top class copy writing to ensure our content is industry leading in the market place.

As Sports Betting, iGaming and Casino Freelance writer your main responsibilities will be:

  • Individual copy production of circa 30,000 words per month
  • Content editing and publishing via remote access to our CMS
  • Competitor analysis
  • Content Ideation and Planning for the Australian Sports Betting and iGaming marketplace


  • Demonstrable knowledge and previous experience in content creation for one or more of the following areas: Online Sportsbook and Casino and Live Casino Reviews, Casino table games, Casino slots, Poker and Card Games, TV Specials Betting, Political Betting, Exchange Betting, Sports betting and strategy content for key Sporting Events or Specialists across the gaming industry in general.
  • Excellent grammar
  • Knowledge of writing for SEO a big advantage
  • Experience of writing content in the Sports Betting and Casino environment
  • Samples of previous work and (or) successful completion of a test case commission
  • Editorial experience, publishing of on-line content