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Lead Designer

Job Description Group Plc is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.
The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website, it operates sites such as and the CasinoSource series of portals, among others. Group’s largest markets are the United Kingdom, Ireland and the United States.

We are seeking an experienced Lead UX Designer to manage and mentor a team of UX and Graphics Designers and to drive them to the next level of user experience.  This role will work with key stakeholders across the business to deliver against our commercial objectives.

As Lead UX Designer you will:

  • Take ownership of the UX and Graphic Design processes
  • Direct and oversee multiple projects at a time
  • Continually review team’s work and implement necessary changes to design practices
  • Ensure the consistent implementation of design and branding guidelines and standards
  • Work closely with team members and other teams such as SEO, Content and Product to ensure a collaborative approach to design
  • Use data analytics to understand quantitative metrics around user flows and user intention in order to identify areas for future improvements
  • Be an active contributor to creative processes by offering input, providing feedback and sharing ideas
  • Liaise with stakeholders to discuss and understand requirements and help resolve any work-related issues
  • Identify user needs and behaviors through user feedback, usability tests, surveys, interviews, and contextual research
  • Illustrate ideas using storyboards, process flows and sitemaps
  • Able to design an effective lean experiment, analyse results, and help interpret data and make decisions


  • 6+ years’ experience and proven track record of user-centered & results-driven UX/UI Design
  • An understanding of iGaming and experience with affiliate, comparison shopping websites
  • Design portfolio including case studies and samples of work
  • Leadership experience leading and developing a team of designers
  • Ability to develop and maintain design systems, components, wireframes, mockups, style guides, and specifications
  • Solid experience in design and processes in a fast-paced environment
  • Proven experience in creating and managing design projects
  • Strong communication skills
  • Ability to handle multiple projects and prioritize different tasks
  • Strong knowledge of design applications and Jira
  • Experience using Agile methods to deliver solutions
  • Comfortable owning a project, helping scope it and driving it to shipping stage
  • A degree in design or any relevant field would be considered an asset