Outreach Specialist

Job Description

Gambling.com Group is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands including gambling.com, bookmakers.co.uk, casinosource.co.uk and many more, Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content, including expert analysis, reviews, news, tips, odds comparisons and more.

The Group was founded more than 12 years ago and has positioned itself as one of Europe’s primary performance marketing companies, leading the way in responsible player acquisition across the regulated, global online gambling industry. The Group has offices in Dublin (EU HQ), Malta as well as a new and growing U.S. HQ in Charlotte, North Carolina. As online sports betting in the U.S. continues to roll out at an exponential pace, Europe remains a key market of focus for the Group, which is experiencing a period of exciting growth on both sides of the Atlantic.

We are looking for a Digital Outreach Specialist with a passion for media relations and influencer outreach. They will build relationships and make new connections while effectively marketing our content online. The ideal candidate will be responsible for writing and sending pitches and press releases to secure backlinks and digital PR coverage for Gambling.com Group brands. Topics will range from all popular international sports; to Politics, Human/General Interest stories, current affairs and a host of other newsworthy outreach campaigns areas.

Requirements

Responsibilities

  • Write pitches and send press releases in order to share Gambling.com Group news, tips, analysis and Digital PR Campaigns, as well as various other forms of content produced by the group
  • Earn backlinks and Digital PR placements in national and local media, trade publications, blogs, and other websites across UK, US and other key global markets
  • Identify media targets; create and maintain media lists
  • Build and nurture relationships with journalists, editors, bloggers, and influencers across numerous industries
  • Coordinate interviews and other media opportunities with Gambling.com Group Spokespeople and industry experts
  • Support collaboration with various internal and external stakeholders across SEO, research, editorial, and social media teams to implement Digital PR strategies
  • Support competitor analysis to identify areas of opportunity

Requirements

  • At least 2-3 years of Digital PR experience
  • Proven track record of earning consistent, quality digital media coverage
  • Familiarity with news cycles and an ability to craft strong and compelling
    pitches
  • Excellent written and verbal communication skills
  • Excellent attention to detail
  • Ability to manage several PR projects simultaneously
    Candidate must be enthusiastic, diligent and a team player

Desirable Qualities

  • Previous PR experience working for (or within) a gambling company
  • A passion for sports and/or sports betting
  • Strong, existing media relationships
  • Experience creating Digital PR campaigns from ideation to execution
  • Experience earning media placements with backlinks
  • Experience using Digital PR tools like Ahrefs and Muck Rack

Perks & Benefits:

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day

Subscribe to our Corporate Newsletter