Corporate Home  »  Career  »  SEO Analyst

SEO Analyst

Job Description Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in America. Group was founded by Americans more than 12 years ago with major business operations in Europe and exceptional growth potential in the U.S. Group operates a variety of websites, such as,, and GreatLakesStakes, which help consumers navigate legal online sports betting and gambling options with reviews, news, tips, odds comparisons and more.

More than two dozen states now offering legal, regulated sports betting and more are poised to do so in 2021 and beyond. This growth represents a tremendous opportunity for Group to educate Americans on legal sports betting. With a $15.5 million equity investment by New Jersey-based Edison Partners, a new and growing U.S. HQ in Charlotte, North Carolina and key leadership hires, Group is poised to lead this effort.

The primary role of the SEO Analyst is to analyse and support initiatives that will contribute to the goals and success of company’s campaigns. The SEO Analyst works closely with the Content Team, UX, and Product Experts to consistently improve ROI.

SEO Analyst Responsibilities:

  • Monitoring and analysing search engine optimisation campaigns, and developing strategies to improve performance
  • Assisting in the development and execution of content optimisation process
  • Conducting keyword research using dedicated software, and improving keyword targeting
  • Performing comprehensive competitor analyses
  • Providing SEO analysis and recommendations to website structure, page speed and other technical aspects
  • Assisting in creating reports in coordination with VP, Content Team, Sales, UX and Product Experts
  • Monitoring backlink profiles and making recommendations to link building processes
  • Auditing all-new product feature launches for SEO


  • Proven SEO experience (experience in international SEO is essential)
  • Experience conducting detailed analyses and strategies
  • Data-driven thinking as this is a very technical and data-rich environment
  • In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, DeepCrawl, Screaming Frog
  • Knowledge of ranking factors and search engine algorithms
  • Experience working in the digital marketing and SEO industry
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and UX

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day