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SEO Analyst

Job Description Group is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands including,, and many more, Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content, including expert analysis, reviews, news, tips, odds comparisons and more.

The Group was founded more than 12 years ago and has positioned itself as one of Europe’s primary performance marketing companies, leading the way in responsible player acquisition across the regulated, global online gambling industry. The Group has offices in Dublin (EU HQ), Malta as well as a new and growing U.S. HQ in Charlotte, North Carolina. As online sports betting in the U.S. continues to roll out at an exponential pace, Europe remains a key market of focus for the Group, which is experiencing a period of exciting growth on both sides of the Atlantic.

The SEO Analyst will work within our Casino team across sites such as Casino Source, Slot Source, Svenska Casino and Casino Mobilt amongst others. The primary role of the SEO Analyst is to analyse and support initiatives that will contribute to the goals and success of company’s campaigns. The SEO Analyst works closely with the Content Team, UX, and Product Experts to consistently improve ROI.

SEO Analyst Responsibilities:

  • Monitoring and analysing search engine optimisation campaigns, and developing strategies to improve performance
  • Assisting in the development and execution of content optimisation process
  • Conducting keyword research using dedicated software, and improving keyword targeting
  • Performing comprehensive competitor analyses
  • Providing SEO analysis and recommendations to website structure, page speed and other technical aspects
  • Assisting in creating reports in coordination with VP, Content Team, Sales, UX and Product Experts
  • Monitoring backlink profiles and making recommendations to link building processes
  • Auditing all-new product feature launches for SEO


  • Proven SEO experience (experience in international SEO is essential)
  • Experience conducting detailed analyses and strategies
  • Data-driven thinking as this is a very technical and data-rich environment
  • In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, DeepCrawl, Screaming Frog
  • Knowledge of ranking factors and search engine algorithms
  • Experience working in the digital marketing and SEO industry
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and UX

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day