SEO Content Manager

Job Description

Gambling.com Group is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands, including flagship website Gambling.com as well as Bookmakers.co.uk, Casinosource.co.uk and many more, Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content, including expert analysis, reviews, news, tips, odds comparisons and more.

The Group over its 15-year history has positioned itself as one of Europe’s primary performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group in 2021 completed a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making it the first online gambling affiliate publicly traded in the United States. The Group also was

named Affiliate of the Year at the prestigious EGR Operator Awards, becoming only the second two-time winner of the award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth. The Group has offices in Dublin, its EU HQ, and Malta

As SEO Manager you will be a leader within the SEO team who will be responsible for growing a portfolio of websites in one of the fastest growing industries of online gaming and gambling. You’ll provide the strategic development and critical execution of organic search performance while working closely with content, product, web development and senior leadership.

Your core responsibilities will include:

  • Analyzing and evaluating the SEO landscape to identify key opportunities to drive meaningful traffic and growth
  • Providing opportunity analysis gaps and keyword, market, and competitive research to identify strategic decisions on content, optimizations, and testing
  • Pushing forward on up to date SEO best practices, algorithm shifts and industry to provide critical direction on content and website plan
  • Aligning and working closely with content, product, and development teams towards overall goals
  • Following-through with development of the team on critical SEO optimizations are implemented successfully
  • Consistently tracking and reporting SEO performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
  • Building and executing optimal link building strategy to grow SEO footprint and authority
  • Recruiting, leading, and developing a core team through exceptional leadership, SEO expertise, and development of team members

Requirements

  • 5+ years SEO experience and execution in igaming industry
  • Leading expert in SEO industry and evolving landscape
  • Proven track record of driving results through increasing traffic, improving brand, and site visibility through key analysis of opportunities and execution
  • Ability to effectively identify technical site opportunities, and properly prioritize within cross-functional teams for best outcome
  • Strong data driven thinking to problem solve to tie data to core decision making and growth of SEO traffic
  • Deep knowledge of SEO Content creation and experience working with multiple websites
  • Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
  • In-depth expertise in SEO tools including (Google Analytics, Google Search, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog)
  • Proficiency in Microsoft Excel and data manipulation for results
  • Working knowledge of HTML, CSS
  • Strong communication skills of priorities and collaboration across cross-functional teams
  • Previous management experience of SEO team

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day

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