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SEO Strategist

Job Description

Gambling.com Group Plc is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Gambling.com Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.
The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website Gambling.com, it operates sites such as Bookies.com and the CasinoSource series of portals, among others. Gambling.com Group’s largest markets are the United Kingdom, Ireland and the United States.

The primary role of the SEO Specialist is to analyse and execute search engine optimization campaigns for KAX Media. The Technical SEO Specialist works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.

 Your core responsibilities:

  • Works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.
  • Analyze and execute search engine optimization campaigns for KAX Media
  • Work in a cross-functional product team to make sure SEO is considered in all decisions
  • Planning with Product, UX and Development team
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • On-page SEO optimizations
  • Keyword, market and competitive research
  • Help manage teams high level goal targets
  • Strategic planning with content team
  • QA / Audit all new product feature launches for SEO
  • Track and report SEO progress and fluctuations to SEO lead and management
  • Optimize copy and landing pages for search engine optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Work with editorial and content teams to drive SEO in content creation and content programming

Requirements

  • Proven technical SEO experience
  • Experience conducting detailed competitor analysis and market entry research
  • Data driven thinking as this is a very technical and data rich environment
  • In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog
  • Knowledge of ranking factors and search engine algorithms
  • Experience working in the digital marketing and SEO industry
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and UX
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Gambling.com Group is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, sex, marital status, race, national origin, disability, creed, religion, genetic information, HIV status, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms conditions and privileges of employment.