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SEO Strategist

Job Description

Location: Charlotte, NC 

Gambling.com Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry in America. Gambling.com Group was founded by Americans more than 12 years ago with major business operations in Europe and exceptional growth potential in the U.S. Gambling.com Group operates a variety of websites, such as Gambling.com, Bookies.com, and GreatLakesStakes, which help consumers navigate legal online sports betting and gambling options with reviews, news, tips, odds comparisons and more.

More than two dozen states now offering legal, regulated sports betting and more are poised to do so in 2021 and beyond. This growth represents a tremendous opportunity for Gambling.com Group to educate Americans on legal sports betting. With a $15.5 million equity investment by New Jersey-based Edison Partners, a new and growing U.S. HQ in Charlotte, North Carolina and key leadership hires, Gambling.com Group is poised to lead this effort.

The primary role of the SEO Specialist is to analyse and execute search engine optimization campaigns for KAX Media. The Technical SEO Specialist works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.

 Your core responsibilities:

  • Works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.
  • Analyze and execute search engine optimization campaigns for KAX Media
  • Work in a cross-functional product team to make sure SEO is considered in all decisions
  • Planning with Product, UX and Development team
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • On-page SEO optimizations
  • Keyword, market and competitive research
  • Help manage teams high level goal targets
  • Strategic planning with content team
  • QA / Audit all new product feature launches for SEO
  • Track and report SEO progress and fluctuations to SEO lead and management
  • Optimize copy and landing pages for search engine optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Work with editorial and content teams to drive SEO in content creation and content programming

Requirements

  • Proven technical SEO experience
  • Experience conducting detailed competitor analysis and market entry research
  • Data driven thinking as this is a very technical and data rich environment
  • In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog
  • Knowledge of ranking factors and search engine algorithms
  • Experience working in the digital marketing and SEO industry
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO and UX
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day

Gambling.com Group is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, sex, marital status, race, national origin, disability, creed, religion, genetic information, HIV status, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms conditions and privileges of employment.