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Web Analyst

Job Description Group Plc is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Group is a media company and does not offer actual gambling services but helps iGaming operators acquire players.
The Group has nearly 50 different web portals which all publish independent reviews of the iGaming industry's best operators with each review written by the Group’s award-winning team of industry experts. In addition to the Group’s flagship website, it operates sites such as and the CasinoSource series of portals, among others. Group’s largest markets are the United Kingdom, Ireland and the United States.

The Web Analyst will join our Charlotte based website team and will assist us in helping to grow a portfolio of websites through improving user onsite experience in one of the fastest growing industries of online gaming and gambling. You will provide the strategic development and critical execution of onsite web analytics, experience testing and product integration. You will work closely with creative, content, product, web development and senior leadership. As Lead Web Analyst you will also be responsible for:

  • Analyzing and evaluating onsite performance from multiple traffic sources (paid, organic, email, etc.) identify key opportunities to drive meaningful growth and engagement. 
  • Providing opportunity analysis gaps including audience, response drivers and competitive research to identify strategic decisions on creative, site optimizations, and testing
  • Pushing forward on up to date customer experience best practices, to provide critical direction on creative/ content and audience strategy to improve the websites
  • Being proactive in recommendations and execution on technical web optimizations to drive results including (launching tests, segmenting traffic, etc)
  • Aligning and working closely with creative, web development and product to develop key testing plan and improvement throughout onsite experience
  • Consistently tracking and reporting onsite performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
  • Optimizing multiple web tests simultaneously with varying goals of profitability and user improvements
  • Following-through on test launches to ensure seamless deploys and QA of customer experience


  • 3+ years experience across multiple traffic sources (paid, organic, email, etc.)
  • Leading expert in web analytics and onsite experience
  • Proven track record of driving results through improving onsite response rate and conversion, audience segmentation and working across production teams
  • Ability to effectively execute technically in launching onsite tests and pulling data of test results
  • Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels
  • Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
  • In-depth expertise in google analytics and web analytics
  • Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels
  • Proficiency in Microsoft Excel and data manipulation for results
  • Strong communication skills of priorities and collaboration across cross-functional teams Group is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, sex, marital status, race, national origin, disability, creed, religion, genetic information, HIV status, military or veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms conditions and privileges of employment.