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KAX Media Acquires Leading UK Mobile Casino Affiliate

March 1st, 2017
KAX Media announces today that they have further consolidated their leadership position in the UK market through the acquisition of AndroidSlots.co.uk and its related assets.

The acquisition closed on March 1st, 2017.

AndroidSlots has a leading position in the UK mobile casino space, a substantial amount of original content and a robust database of existing players. The acquired assets generated a pre-tax profit margin of more than 80%. The assets were consolidated into KAX Media as of March 1st, 2017.

The purchase price amounts to an upfront payment of GBP 2.75 millionwhich was paidas a cash consideration in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum GBP 2.6 million which is based on revenue performance over a period of two years. In order to achieve the full earnout amount, the sellers need to generate sales growth during the earnout period of 25%.

“AndroidSlots has performed well in a lucrative niche of the UK market. We see substantial upside in this deal over time as the website is improved by our internal teams, software & processes, “says KAX Media Chief Executive Charles Gillespie.

Earlier today, KAX Media also announced the acquisition of SvenskaCasino.se, Lyckospel.se & CasinoMobilt.se.

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About Gambling.com Group Plc.

Gambling.com Group Plc is a multi-award winning provider of digital marketing services for the global iGaming industry. Founded in 2006, the group has a workforce of over 80 and operates from offices in Dublin, Tampa, Monaco and Malta. The group publishes websites that offer comparisons and reviews of online gambling websites in 15 national markets in 9 languages. Players use these resources to select which online gambling operators they should trust to offer a safe and honest online gambling experience. The group’s publishing assets include the leading iGaming industry portal, Gambling.com® as well as Bookies.com and the CasinoSource℠ series of portals, among many others.