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KAX Media Acquires Three Leading Swedish Casino Affiliate Sites

March 1st, 2017, 7:30am CET
KAX Media announces today that it has made further progress entering the lucrative and booming Swedish casino market through the acquisition of three leading Swedish casino affiliate websites: SvenskaCasino.se, Lyckospel.se & CasinoMobilt.se.

The acquisition closed on March 1st, 2017.

The acquired assets occupy a prominent position in the Swedish casino market and have a strong track record of delivering substantial value to advertisers. The acquired assets generated a pre-tax profit margin of more than 80%. The assets were consolidated into KAX Media as of March 1st, 2017.

The purchase price amounts to an upfront payment of EUR 3.75 million which was paid as a cash consideration in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum EUR 2.5 million which is based on revenue performance over a period of one year. In order to achieve the full earnout amount, the sellers need to generate sales growth during the earnout period of 25%.

“Together these three affiliate sites command a meaningful share of the Swedish casino market. We are thrilled to be active in Sweden and look forward to continued expansion into the other Nordic markets. Sweden is one of the most exciting and innovative iGaming markets in Europe,“ says Gambling.com Group Chief Executive Charles Gillespie.

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About KAX Media

KAX Media is a multi-award winning provider of digital marketing services for the global iGaming industry. Founded in 2006, the company has over 35 employees and operates from offices in Dublin, Tampa, Monaco and Malta. The company publishes websites that offer comparisons and reviews of online gambling websites in 14 national markets in 8 languages. Players use these resources to select which online gambling operators they should trust to offer a safe and honest online gambling experience. The company’s publishing assets include the leading iGaming industry portal, Gambling.com® as well as the CasinoSource℠ series of portals, among many others.

KAX Media’s experience in iGaming player acquisition and vast experience in driving and converting targeted traffic enable it to offer iGaming operators a deep source of new players in regulated markets.

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