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KAX Media Enters the Swedish Market with

November 8th, 2016
KAX Media has launched a Swedish version of their flagship affiliate website The announcement marks the company's first expansion into the lucrative Nordic iGaming markets.

The new website offers reviews of Sweden’s best online casinos and sports betting websites along with comprehensive coverage of the online gambling world as it pertains to Sweden. is the market leader in the United Kingdom for online casino information. KAX Media also publishes localized versions of for Ireland, Canada and New Zealand.

Sweden is a strategic market for KAX Media as it is among the European countries with the largest and most lucrative iGaming markets. A high degree of growth has been driven by online casinos, where it is estimated 200,000 and 230,000 Swedes gamble at online casinos every month. KAX Media expects the expansion will boost the firm’s position as a leader in European player acquisition.

KAX Media’s newly appointed country manager for Sweden, Erika Lund, says: "Sweden is one of the most exciting and innovative iGaming markets in Europe, with Swedes also having one of highest player values worldwide."

"Over the past year, we have put great effort into localizing for attractive new markets. We are excited about this first step into the Nordic online gambling market, that has shown great growth potential, " says KAX Media Chief Executive Charles Gillespie.


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About Group Plc. Group Plc is a multi-award winning provider of digital marketing services for the global iGaming industry. Founded in 2006, the group has a workforce of over 80 and operates from offices in Dublin, Tampa, Monaco and Malta. The group publishes websites that offer comparisons and reviews of online gambling websites in 15 national markets in 9 languages. Players use these resources to select which online gambling operators they should trust to offer a safe and honest online gambling experience. The group’s publishing assets include the leading iGaming industry portal,® as well as and the CasinoSource℠ series of portals, among many others.