The Genting Group and it's online bookmaker is one of the most widely used betting firms in Asia. Its move into the UK market – utilising its casino and sports betting channels – was to be expected, and it’s slowly but surely making waves on these shores, too.
Formerly the sponsor of Aston Villa, Genting offers a simple, no-frills sportsbook to punters who want to put a bet on at a fair price without the razzmatazz or ‘banter’ served up by some UK bookies. That alone has ensured Genting has elbowed its way into the British market with confidence!
Genting Sports’ software is provided by FSB Technology, a sports betting solutions provider. While many bookmakers utilise their own in-house software these days, FSB provides sportsbooks for some of the world's top online bookmakers as well as Genting, for whom the simple visuals and ease of navigation suit the needs of their players.
It’s evident that user experience is near the top of Genting Sport’s list of must-haves. Its ethos is straightforward, as some would expect who are familiar with the Asian side of Genting: it should be easy to find your preferred markets and a doddle to place a bet. Fire up its sportsbook and it will become clear instantly that simplicity is king.
The top menu and the wayfinder down the left-hand side of the screen ensure that finding your way to your favourite betting markets is a piece of cake, and the most popular coupons are even given their own menu to improve things further. If your betting preferences are more niche, then all the available sports are listed by A-Z, too.
All of the key bet types and coupons can be enjoyed at Genting Sports, and it’s unlikely you’ll be left disappointed by the options available to you across football, horse racing, tennis and any other sport for that matter. The great thing about their odds is that these are just a fraction short of being among the industry’s best consistently across the board.
Why is that so important? Because it means their approach to price-making is so forgiving. Some bookmakers will offer industry-best odds in certain events or markets but the pay-off is that they’re poorly priced in other areas, a practice Genting has decided to stay away from for the time being.
There are dozens of sports and events available to bet on at Genting Sports, and each features its own markets. Football, horse racing and tennis are the most popular, but you’ll find a wealth of more unique bets available – from baseball and basketball, to snooker and handball. Genting even dabbles in the political betting scene within their Specials market.
The live betting channel is available by clicking the ‘In Play’ menu at the top of the screen. This takes you to Genting’s live betting platform, and here you’ll find dozens of options available (depending on the time of day, of course).
Football is the most common in-play sport, with matches offered from leagues all around the globe. Tennis, basketball, volleyball and cricket are just four other options available to punters.
Genting offers sports punters a variety of bonuses and promotions to enjoy. These are ever-changing, but a few that have stood the test of time include First Bet Insurance (if your first bet doesn’t land, you’ll be refunded), Multiple Insurance (if one leg of your five-leg or more lets you down, your stake will be reimbursed) and Best Odds Guaranteed on all UK and Irish horse racing.
Genting has utilised the latest security technologies on its site to ensure the personal details and finances of its customers are safe. As far as making payments goes, you can pop into any Genting casino in the UK and top up your account. Alternatively, you can make a deposit using any major debit or credit card, or Skrill. Withdrawals are free of charge and typically take from 24 hours (Skrill) to three to four working days (credit/debit cards).
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Genting Sports stands out for one very simple reason: it wants to make it easier to place a bet. Customers can access their favourite sports and markets with a few clicks, and enjoy consistently good odds across the board. In this ever-competitive industry, such clarity is welcome!
|site features a sleek, minimalist design||no-sports focused welcome bonus|
|extremely deep market coverage||some competitors offer more robust selection|
|access to casino products from the sports homepage|
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