888 Sport has been in the bookmaking business since 1997. Due to a number of highly visible advertising campaigns, competitive pricing and several betting promotions, 888 has established itself as one of the forerunners in the UK sportsbook market.
The software here is provided by 888's in-house development team as with most 888 offerings. It’s as intuitive as you’d expect and newcomers shouldn’t have a problem navigating between different sports, markets, promotions and bet types.
There’s a bar down the left hand side of the homepage that clearly displays each sport and the various markets for each one. On the right hand side of the page is a list of promotions and any special bets currently being offered, as well as a list of upcoming live events for in-play betting enthusiasts.
888 was slow to join the mobile ranks, but since it has done there’s plenty to get excited about. The range of sports covered is pretty much unmatched by rivals and, whether you’re after international, regional or domestic events, you’re likely to be able to find a price on them.
The service is compatible with iPhones and iPads, though if you have a working web browser on your phone then you should be able to access it from anywhere. There are plenty of great promotions on offer as well, while a personalised interface allows users to more quickly access their preferred sports or markets.
888 Sport took an early course to find its place in the market by lowering its odds. This is still true today; prices across the board will generally be towards the lower end of the market – a quick check on an odds comparison website will clearly show this.
There’s a decent array of sports coverage here; all the other major sports feature a wealth of markets across global leagues and events. There is a slightly disappointing lack of attention to some minor sports but, as you’d expect from a shrewd operator, 888 offers what the vast majority of punters are after.
Alongside standard win/lose/draw options, you’ll find plenty of alternative options to benefit from if you think you’ve found a line on something. As far as wage size is concerned, punters are pretty much entitled to bet as little or as much as they wish.
The in-play service is where 888 Sport falls slightly behind its rivals. The markets here are relatively limited compared to competitors, while there isn’t commentary on even the site’s biggest markets – football and UK horse racing.
888 Sport goes above and beyond most other online sportsbooks when it comes to promotions and, in particular, loyalty schemes. Customers will receive a free matched bet on their first punt, while you can also expect a number of free bets whenever a significant betting event comes around.
What’s more, returning users will find themselves the beneficiaries of cashback initiatives with ongoing bets, more free bets and a host of competitions, games and quizzes with big-money prizes.
In terms of support, there’s an excellent FAQs page on the website itself that should be able to answer the vast majority of customer inquiries. If not, then a dedicated team of support staff are on call 24/7 via email or phone to lend a hand.
888 claims to use the most advanced online security and encryption technologies available and, as such, is not only listed on the London Stock Exchange but also holds all the requisite SSL and PGP certificates to assure customers that their details and transactions are entirely secure.
As you’d expect, there’s also an extensive array of deposit and withdrawal options here, including credit and debit card transactions, Neteller, Paypoint, Western Union and PayPal.
888 has always kept to themselves when it comes to software yet it seems to continue to payoff as they offer some of the most elite online-gambling products around, all powered by in-house developed software.
888 Sports continues this trend with their own proprietary bookmaker software that provides a classic look with topnotch site navigation. The obscure markets and leagues don't garner a lot of love but the major markets and leagues are certainly well covered on 888 Sports.
|concentration on major markets and leagues||lackluster in-play service|
|stellar mobile integration||limited markets for more obscure sports and leagues|
|elite in-house 888 software development|